What's the Value of a Brand Name? Pricing Power

November 7, 2010 by anne

According to Aswath Damodaran, professor of finance at New York University’s Stern School of Business, a brand’s value is simply about the extent to which it can sell its goods and services at a premium price.

Damodaran presented on valuating brands at Friday’s L2 Innovation Forum. He noted that many marketers mistakenly attribute product quality, styling, service and reliability to a brand name’s value, when all brand value ultimately comes down to is pricing power. Mashable 11/6/10

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