WAP

Welcome!

Brandeo is an online marketing resource that cuts through the clutter to update you on the need-to-know marketing ideas and insights that help build brands and increase sales.

Sign up for free Brandeo Newsletter

Recent blog posts

Video: St.Patrick's Ad With Kinda Creepy Interpretation of "When Irish Eyes are Smiling"
Are QR Codes a Fad?
RadioShack Recommits to Core Customers: Do-It-Yourselfers
Krispy Kreme Takes Hands-Off Approach to Brand Building
Retail Trends: How the World Shops Online
Video: “Stop Humping” - New Ad for Connected Cologne by Kenneth Cole Reaction
Top 100 Global Brands 2011 According to Interbrand
Brands: How Social Media Impacts Brand Marketing
Retail Trends: American Mall Goers are also Avid Online Shoppers and Media Consumers Says Nielsen
Media Trends - Zines Have a Resurgence Among the Web-Savvy

View
Email history

WAP stands for Wireless Access Protocol, an international standard which describes a set of rules designed to make Internet graphic-rich content suitable for viewing via WAP browser software. WAP browser software resides on by mobile phones and other wireless devices to enable users to connect to WAP sites, those sites written in or dynamically converted to WML (Wireless Markup Language.)

Subscribe to Brandeo’s free weekly newsletter or RSS feed