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Technology Adoption in the US: “A Snapshot of Which Generation Owns What Gadget

February 27, 2011 by anne

This Pew Internet study provides device adoption, from cellphones to iPads, among US adults aged 18+:

  • Almost half of all adults own an mp3 player like an iPod, but 74% of Millennials (ages 18-34), own an mp3 player, versus 56% of Gen X (ages 35-46).
  • Tablet computers, such as the iPad, are most popular with American adults age 65 and younger. 4% of all adults own this device.

For more study findings visit Pew Internet American Life Project 2/3/2011

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