Category: email
Social media helps improve offline relationships says new research conducted by Euro RSCG Adweek 11/20/09
74% of Americans read newspapers either in print or online according to the Integrated Newspaper Audience report from Scarborough Research. Marketing Charts 11/19/09
Spamming is illegal but here’s another reason not to do it: 41% of respondents in a study of email and traditional mail promotions say irrelevant promotions would make them consider ending a brand relationship; an additional 22% say they would definitely defect from the brand. Marketing Charts 11/18/09
eWayDirect, Inc., a full-service ESP (emarketing service provider), has launched a new email marketing tool designed to drive sales from customers who abandon e-commerce Web sites without making a purchase. e-commerce site owners can identify customers and email subscribers each time they visit and automatically send follow up emails to opt-in subscribers who fail to make a purchase. eWayDirect says their Web Site Reengagement tool generates up to 10 times more sales than regular email campaign messages, with open rates exceeding 50%. MediaPost 12/09/08.
With $4.00+ for a gallon of gas, and sky rocketing grocery prices, dedicated couponers are finding that they have lots more company.
According to the Associated Press, CMS Inc., a coupon processing agent and promotions logistics service, reports that Americans redeemed 2.6 billion coupons in 2007, reversing a 16 year decline in coupon use. Coupons Inc., The GroceryGame.com, the Coupon Mom, and coupon processors and promoters are also seeing increased traffic.
And coupons aren’t just for the 50-something crowd; younger shoppers are also using coupons although they’re seeking them online instead of more traditional media.
See also:
Internet Coupon Use Up 83%, but Sunday Newspapers Remain Top Source, Marketing Charts 7/17/08
Most Plan More Coupon Use in a Recession, Many Attracted to Paperless, Marketing Charts 4/7/08
A just-released study from “The Email Experience Council” (EEC) says emails optimized for image blocking positively impact revenue by raising the roi per dollar spent on it to $52.69 from $48.29.
The study of email design practices of “104 top online retailers”, and 472 marketers revealed that “more than 50% of the images in promotional emails are routinely blocked by email and web mail programs,” and “23% of retailers send emails that are completely unintelligible when images are disabled.”
Source: eMarketer
MSN Live Search services include MSN Hotmail, MSN Messenger, MSN Search, Groups, Shopping, and Personal Finance.
Microsoft Digital Advertising Solutions provides solutions for marketers to connect with their target consumers across multiple digital touchpoints.
Yahoo! provides search services as well as a variety of marketing products.
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Email Marketing
Boost web site traffic and build customer loyalty with Campaigner® easy-to-use email marketing tools.
Technology Solutions
Advertisers, technology providers and agencies: Build a better business with our API Programs.
Loyalty Lab offers users an integrated Software-as-a-Service product designed to maximize customer value, from email to loyalty program management to integration to reporting.
Voice on the Go provides mobile subscribers with access to email, contacts, calendar and other content by voice at any time, on any cell phone, BlackBerry® smartphone, or other PDA. It enables subscribers to listen to, compose, reply and forward their email all by voice – hands-free and eyes-free while driving, or any other time.
Coremetrics is a provider of digital marketing optimization solutions including advanced online analytics, precision marketing applications, search engine bid management, email marketing and cross sell applications.
ExactTarget, Inc. is a provider of on-demand email marketing software solutions that enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.
The company offers several editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM.
