Stands for 'Authorization to Buy.'
A form used in media to gain client approval to place a media buy.
Stands for 'Return on Investment' and is a measure of the sales return of marketing or other expenditures.
Use this free budget template to plan and track your 2008 marketing expenditures.
Excel spreadsheet provides weekly, monthly, quarterly and annual projected, versus actual spending, for categories you specify. Notes section is included for each month.
To download: Click on the attachment below.
This template is made available under a Creative Commons License.