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An Internet user who actively participates in the social web and community.

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Blogs Help Businesses Build Brands and Generate Sales

November 9, 2009 by anne

Results from Technorati’s “State of the Blogosphere 2009,” reported by eMarketer, indicates that blogs can help companies build brands and generate sales.

 According to eMarketer the study shows that 71% of bloggers who post for a business had increased visibility for their company, 63% had converted prospects into purchasers through their blog, and 56% have seen their blog bring their company recognition as a thought leader in the industry.
 
Creating and maintaining a blog requires a lot of effort---one of the reasons that many blogs are started and then quickly abandoned. But the study shows that developing a strategy, consistently publishing engaging content, and being patient can pay off.
 
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Social Networks Increase Potential of Reputational Risk for Organizations & Brands

May 27, 2009 by anne

According to the third annual Deloitte LLP Ethics & Workplace survey, 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks.

However, employees disagree, as more than half (53 percent) say their social networking pages are not an employer's concern. This fact is especially true among younger workers, with 63 percent of 18-34 year old respondents stating employers have no business monitoring their online activity.Read more

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