Cross-channel shopping, also referred to as ‘precision shopping,’ ‘multi-channel shopping,’ or ‘web-influenced offline sales,’ describes the practice of shoppers researching a product or service online, e.g. keyword search, retail websites, etc., and then purchasing the product or service at a bricks and mortar store.

Both eMarketer and Forrester Research highlight the growing importance of utilizing web marketing to reach cross-channel shoppers because of the appeal of cross-channels shopping to buyers; they can obtain a product immediately, see and touch it before they buy, and avoid shipping costs.

MSN Live Search services include MSN Hotmail, MSN Messenger, MSN Search, Groups, Shopping, and Personal Finance.

Microsoft Digital Advertising Solutions provides solutions for marketers to connect with their target consumers across multiple digital touchpoints.

Google provides web search as well as specialized search.

Google News (including archives)
Google Patents
Google Product Search
Google Scholar (Scholarly papers)
Google Special Searches (including Public Service & Government)
Google Video Search

Coremetrics is a provider of digital marketing optimization solutions including advanced online analytics, precision marketing applications, search engine bid management, email marketing and cross sell applications.

An attribute on hyperlinks (i.e., rel="nofollow") that keeps those links from any credit when search engines rank websites in their search results. No Follow is used to fight spam by keeping spammers from getting increased rankings from abusing public areas like blog comments, trackbacks, and referrer lists.

KeywordDiscovery is a keyword suggestion and research tool which draws on a database of 32 billion search queries from many different search engines around the world.

Marketers can use this information to find:

• what people are searching for
• which search terms generate the most traffic
• which search terms to target in order to grow online business

Primary applications are for Search Engine Marketing, Pay Per Click campaigns and Search Engine Optimization.

Wordtracker offers a keyword research and suggestion tool to help website owners and search engine marketers identify keywords and phrases that are most likely to be used as queries by search engine visitors.

Marketers can also determine how many competing sites are using those keywords and can identify the phrases that have the greatest traffic potential.

Businesses listed in this section help clients to improve the volume and quality of traffic to their websites.