Work.com is a business-to-business expert community publishing platform where experts share advice on common business topics. Work.com features more than 3,000 How-to Guides written by business experts. Anyone with expertise to share can create a Work.com guide, and the guides are ranked by Work.com site visitors based on how useful they find the guide.

Top ranked guides are featured prominently on Work.com and are syndicated onto Business.com to help Business.com visitors learn more about specific product or service categories.

Align Website Goals with Business Objectives

All too often, a discussion of the company’s website centers on copy and graphical input. Those elements are important, but the real place to start is with a crystal clear understanding of your company’s business objectives.

Focus on brainstorming new ideas on how to put your website to work and don’t limit yourself to current website capabilities.

Be sure to think about the business processes this will impact and who will be affected so that you can be sure to involve them in the process. One of the main reasons that online marketing initiatives fail is because there is no follow-up from the rest of the organization – so make sure this doesn’t happen to you.

Next: Engaging Your Visitors

MonkeySee is a destination website and community providing free access to professionally-produced and user-generated how-to videos on a wide variety of by accomplished, credible experts.

The website provides a platform for experts to share their knowledge, increase their credibility, and gain valuable promotional exposure for their business or hobby.

WonderHowTo.com is a community-fueled, search engine and directory for Free How-To Video.

Instructables is a community and web-based documentation platform where passionate people share what they do and how they do it, and learn from and collaborate with others.

5min is a community offering short video solutions for practical questions and a place for people to share their knowledge. The idea behind 5min is that any solution can be visually explained in no more than 5 minutes.

They want to create the first communal Life Videopedia allowing users from all over the globe to contribute their knowledge by sharing visual guides in areas such as arts, business, fashion, sports, health, tech, food, and much more.

Expert Village is a community which features how-to videos and articles from recognized experts in their fields. They film and interview leading experts who teach viewers what they know. 

ExpertVillage provides viewers with the credentials of the expert we consulted so that you can judge the credibility of the information viewers receive.

Howcast Network is a community and collaborative production environment that connects filmmakers, experts, and businesses to produce and display high quality how-to videos.

SpanishPod helps users learn Spanish using free daily podcasts, lesson review, and guidance from experts.

ChinesePod helps users learn Chinese using free daily podcasts, lesson review, and guidance from experts.