Bazaarvoice utilizes consumer-generated content to drive customer loyalty and multi-channel sales. Solutions include products to enable customers to rate and review products, ask and answer questions, and share personal experiences to build an online community, establish brand loyalty, and increase buyer confidence.

They also include solutions to enable brands to capture, publish and syndicate consumer-generated product reviews.

"Just as net worth represents the difference between financial assets and liabilities, Net Promoter quantifies the difference between customer assets and liabilities. With one question, we can sort customers into three categories:

Source: NetPromoter.com

"A discipline by which companies profitably grow by focusing on their customers. A successful Net Promoter program includes 5 elements: 1) metrics proven to link to growth; 2) leadership practices that instill customer focus, passion, and values; 3) organizational strategies to ensure adoption; 4) integration with core business processes, and 5) operational systems to support the initiative.”

Source: NetPromoter.com

Loyalty Lab offers users an integrated Software-as-a-Service product designed to maximize customer value, from email to loyalty program management to integration to reporting.

MyPoints in an online loyalty marketing program that enables customers to earn points-based rewards by responding to email offers, surveys, shopping online, etc.