Some parents are finding out that kid-friendly websites, those that cater to children and teens by monitoring bad behavior and keeping out adult predators, are not as kid-friendly as they thought. The anonymity of online combined with the unlikelihood of getting caught, and the minor repercussions if they do, have spurred some kids to steal from, scam and cheat other kids.

“In virtual worlds, child avatars need protecting -- from each other”, LA Times, July 2, 2008

GoFish Network is a media distribution and ad network focusing on 17.4 million U.S. online users, mostly between the ages of 6-17. Websites include Miniclip.com (http://www.miniclip.com), Cartoon Doll Emporium (http://www.cartoondollemporium.com), Cookie Jar Entertainment (http://www.thecookiejarcompany.com), GameGecko.com (http://www.gamegecko.com), and Hallpass.com (http://www.hallpass.com.)

 Source: Adotas.com

Dizzywood is story-driven virtual world for kids.

Millennial Media is a mobile advertising network.