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Admixture – “Multicultural New Media”

http://www.admixturenetwork.com

Admixture is an online ad network for advertisers targeting ethnic and lifestyle demographics, including Hispanic, Asian, African-American, and Gay & Lesbian channels.

Source: Screenvision.com

Black In America, A Social Network For African-Americans, Launches

http://www.blackinamerica.com/

BlackInAmerica.com, a social network for “socially-conscious African Americans” was insipired by CNN’s “Black in
America ” Series but is not affiliated with the network. The free site provides members with a community where they can post their pictures and profiles, read news and blogs, create and join groups, and meet and interact with each other.

Source: BlackInAmerica.com

African Americans & Health - 3 Things Marketers Need to Know

Mon, 07/21/2008 - 02:00 — anne

According to consumer research company, Yankelovich, African American attitudes about health are shaped by 3 key influences:

Fatalism – a belief that one must “let go and let God”

Curative vs. Preventive Mindset – a tendency to focus on cures after a health problem has developed, rather than preventive measures before it occurs

Holistic Approach – Use of alternative, home and natural cures for illnesses and injuries.

Yankelovich advises health marketers, and advertisers who want to communicate effectively with African Americans, to understand that “the health disparities between African Americans and other groups are real, and the roots lie in unique cultural characteristics and attitudinal differences rather than in any biologic or genetic factors.”

To be successful marketers must ensure they understand their audience (key for any communications strategy), tap into African Americans’ social networks, and understand the reasons behind African American attitudes about health so they can specifically address them.

Source: Yankelovich MONITOR Minute Flash

The Diversity Divide: Don’t Separate Your Brand From Potential Consumers

Wed, 05/14/2008 - 04:00 — anne

“Only 25% of all African-American and Hispanic consumers find marketing and advertising personally and culturally relevant,” says Yankelovich. What that means is that many brands are not connecting with a significant and growing portion of U.S. consumers.

Running multi-cultural campaigns and speaking to multi-cultural sensibilities, while excluding multi-cultural customers in general market campaigns is superficial and short-sighted. And many corporate websites do not reflect the diversity of their customer base.

What should marketers do? Display cultural relevance that is more than superficial, says Yankelovich. For example, don’t run a special ad for, say, Black History Month, and then ignore African-American customers in your general market advertising.

Make your brand is personally relevant, based on a genuine understanding of what’s important to multicultural consumers.

Source: Yankelovich MONITOR

BET Digital Media Group

The BET Digital Media Group is an online publisher which offers a vertical advertising network to advertisers to provide exposure to African-American Internet users. The network features focuses on music, entertainment and lifestyle content across 30 sites.

Tagged.com

Tagged.com is a social network targeting teens and young adults. According to the website, Tagged generates 10MM unique visitors each month, 60% female, 40% male, 63% 18 or over. 

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