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Admixture – “Multicultural New Media”

http://www.admixturenetwork.com

Admixture is an online ad network for advertisers targeting ethnic and lifestyle demographics, including Hispanic, Asian, African-American, and Gay & Lesbian channels.

Source: Screenvision.com

Demographics: How the"Digital Savvy" Serves as Predictor of Digital Trends

Thu, 05/29/2008 - 01:00 — anne

Just 6% of consumers nationally are considered “Digital Savvy,” but Scarborough Research says this influential group predicts digital behaviors that will become the norm.

The Digital Savvy skew male, more than half (53%) are 34 years of age or younger and they are affluent – 57% have household incomes of $75K or more.  They tend to be entrepreneurial, business decision makers, and are active consumers of online weather and news, and frequently listen to and download online TV, video and radio content. Their “on-the-go” lifestyle means they utilize and rely on their cell phones for communication and info much more than the average person and they’re big users of IM.

B-to-B marketers, particularly of computer hardware, software and information technology need to be aware that the Digital Savvy are disproportionately represented among corporate decision-makers.

The Digital Savvy are also above average consumers of luxury automobiles and heavy online spenders. Messaging to this group should reflect diversity since Asians, and US born Hispanics are more likely to be part of this group than the general population. Mobile marketing may be a good way to reach the Digital Savvy since they are avid mobile users.

Source: Understanding the Digital Savvy Consumer, Scarborough Research, May, 2008

iParenting Media

iParenting Media offers several media channels targeted to parents and parents-to-be: online, print and broadcast.

Online, iParenting.com is  a network of more than 40 Web sites devoted to the entire family lifecycle – from preconception through the teenage years.

Accompanying the English Web sites are 11 Spanish parenting Web sites at iParentingEspanol.com.

The company publishes national newsstand magazine, Family Energy: Your Guide to Raising Healthy Kids, as well as  five other national newsstand magazines: Pregnancy magazine, Baby Years magazine, Women’s Health & Fitness magazine, European Homes & Gardens magazine and The Buyer’s Guide magazine.

Consorte Media

Consorte Media is an online advertising network offering advertisers access to content sites targeting Hispanic consumers.

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