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Trends: Alcohol Consumption, Teen Media, Consumer Confidence in Banks

June 29, 2009 by anne

Despite some anecdotal reports of a surge in drinking accompanying the economic recession, the percentage of U.S. adults who consume alcohol is fairly steady at 64%, and there has been little change in self-reported drinking volume. Gallup 6/29/09

A Nielsen report on the “myths and realities of teen media trends debunks the notion that American teens are “too busy texting, Twittering or LOL-ing to be engaged with traditional media." One example: Teens are watching “more TV than ever, up 6% over the past five years in the U.S.” Free download of research available: How Teens Use Media June 2009.
 
“Twenty-two percent of Americans have a great deal or quite a lot of confidence in banks, down from 32% who said the same at this time last year.” Gallup 6/24/09. This may provide an opportunity for small banks say some marketing experts.
 
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Tactics: "The Rejection Hotline" is a Humor Magnet For Young Adults...and An Opportunity for Advertisers

July 22, 2008 by anne

It's never comfortable rejecting potential suitors face-to-face. RHbrands, a mobile and in-call media company, claims "The Rejection Hotline®," located in 200+ cities across the country, including Atlanta (404-260-1318), Los Angeles (310-735-0099) and New York City (212-660-2245), is a “public service” to both the rejector and the rejectee. The rejectee dials the number to hear: 

"Hello, this is not the person you were trying to call. You've reached The Rejection Hotline.  The person who gave you this number did not want you to have their real number ... So why were you given a Rejection Hotline phone number?

        • Maybe you're just not this person's type (note: this could mean boring,
          dumb, annoying, arrogant, or just a general weirdo).
        • Maybe you suffer from bad breath, body odor, or a nasty combination of the two.
        • Maybe you just give off that creepy, overbearing, psycho-stalker vibe.
        • Maybe the idea of going out with you just seems as appealing as playing leapfrog with unicorns."

RHbrands offers hundreds of humorous hotlines to get people out of sticky situations such as 'Bad Breath Notification,' 'One Night Stand Hotline,' and a 'Confession Hotline'.

The company says they reach 4 million callers each month. Their primary audience is young adults (ages 16-29), a coveted demographic for marketers. Most callers get the hotline number virally from a friend or as a joke.  Advertisers can reach this audience through RHbrands’ in-call audio advertising program.

Source: RHbrands/PRNewswire

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Trends: Kids Victimizing Kids Online

July 2, 2008 by anne

Some parents are finding out that kid-friendly websites, those that cater to children and teens by monitoring bad behavior and keeping out adult predators, are not as kid-friendly as they thought. The anonymity of online combined with the unlikelihood of getting caught, and the minor repercussions if they do, have spurred some kids to steal from, scam and cheat other kids.

Owners of such sites as Penguin Club, Webkinz and Neopets are trying to cut down on these virtual crimes by hiring monitors, establishing a virtual 911-like service, and conducting ‘sting’ operations to catch perpetrators. What’s the (virtual) world coming to?

“In virtual worlds, child avatars need protecting -- from each other”, LA Times, July 2, 2008

GoFish Network

GoFish Network is a media distribution and ad network focusing on 17.4 million U.S. online users, mostly between the ages of 6-17. Websites include Miniclip.com (http://www.miniclip.com), Cartoon Doll Emporium (http://www.cartoondollemporium.com), Cookie Jar Entertainment (http://www.thecookiejarcompany.com), GameGecko.com (http://www.gamegecko.com), and Hallpass.com (http://www.hallpass.com.)

 Source: Adotas.com

UGame Network

The UGame Network, an online gaming social network and community designed to enhance the user’s enjoyment of their online gaming experience by providing them with a place to interact with others, meet and make new friends, share, play and use services.

Massive Incorporated

Massive Incorporated is an ad network focused on gaming. The company provides dynamic in-game advertising across game titles, genres and platforms

Tagged.com

Tagged.com is a social network targeting teens and young adults. According to the website, Tagged generates 10MM unique visitors each month, 60% female, 40% male, 63% 18 or over. 

MochiAds

MochiAds is an ad network that targets players of online games. "Partnering with a network of independent game developers, consumers are shown pre-game and inter-level ads during natural breaks in game play."

"Advertisements reach consumers wherever games go, increasing the reach of your message as content is discovered and virally distributed across blogs, social networks and other sites."

AdaptiveThemes