Category: young adults
According to the third annual Deloitte LLP Ethics & Workplace survey, 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks.
However, employees disagree, as more than half (53 percent) say their social networking pages are not an employer's concern. This fact is especially true among younger workers, with 63 percent of 18-34 year old respondents stating employers have no business monitoring their online activity.Read more
A just released survey from Deloitte, "Connecting with Gen Y: Making Cars Cool Again,” sheds insight into what captures the automotive imagination of Gen Yers.
The majority of respondents felt a vehicle reflects a person's style, status and values, and the factors named most often as among the top three reasons that a vehicle is cool were exterior styling, affordability and being environmentally friendly. Forty four percent said exterior styling was the most important factor in selecting a vehicle, 40 percent said affordability and 35 percent said environmentally friendly. The survey results offer an opportunity for auto manufacturers and suppliers to be creative and turn their new business models into customized programs tailored to reach this diverse market.
The survey also found that roughly 70 percent of this age group would not consider working in the automotive industry, a challenge that automotive employers will need to resolve if they wish to recruit and retain the best Gen Y workers. Source: Deloitte 01/10/09
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Holiday messaging from many retailers this year is downright pragmatic: Best Buy (BBY) touts reliability and trust, Kohl’s (KSS) talks pricing, Sears (SHLD) and Kmart promote layaway and JCPenney (JCP) advertises price points instead of percentage off. Via AdAge.
Tic Tac hopes their new sugar-free Tic Tac CHILLs will “personalize” and “modernize” the brand, make it stand out in the adult mint category, and appeal to harried Gen Xers looking for a “fresh way to CHILL”. Photo: tictacplaychill.com
Mercedes-Benz USA says the private, online Generation Y-centric community they launched six months ago – Generationbenz.com - has been so successful at generating feedback from members that they plan to launch a site for boomers. Via Brandweek.
Welch’s antioxidant repositioning as the “original SuperFruit” helped the brand to reverse four years of sales declines according to the company. “Super Fruits” are characterized as having high antioxidant levels, such as pomegranates, goji berry, noni, and acai. Via Brandweek.
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It's never comfortable rejecting potential suitors face-to-face. RHbrands, a mobile and in-call media company, claims "The Rejection Hotline®," located in 200+ cities across the country, including Atlanta (404-260-1318), Los Angeles (310-735-0099) and New York City (212-660-2245), is a “public service” to both the rejector and the rejectee. The rejectee dials the number to hear:
"Hello, this is not the person you were trying to call. You've reached The Rejection Hotline. The person who gave you this number did not want you to have their real number ... So why were you given a Rejection Hotline phone number?
- Maybe you're just not this person's type (note: this could mean boring,
dumb, annoying, arrogant, or just a general weirdo).
- Maybe you suffer from bad breath, body odor, or a nasty combination of the two.
- Maybe you just give off that creepy, overbearing, psycho-stalker vibe.
- Maybe the idea of going out with you just seems as appealing as playing leapfrog with unicorns."
RHbrands offers hundreds of humorous hotlines to get people out of sticky situations such as 'Bad Breath Notification,' 'One Night Stand Hotline,' and a 'Confession Hotline'.
The company says they reach 4 million callers each month. Their primary audience is young adults (ages 16-29), a coveted demographic for marketers. Most callers get the hotline number virally from a friend or as a joke. Advertisers can reach this audience through RHbrands’ in-call audio advertising program.
Source: RHbrands/PRNewswire
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LifeStage Media has launched “BrideClick,” which they claim is the “world’s largest bridal advertising network.” BrideClick includes flagship site OurWeddingDay.com, and more than 50 additional partner wedding businesses. The company forecasts an advertising inventory double that of TheKnot.com
Source: LifeStageMedia Inc./PRNewswire.com
Burgeoning trends in mass customization and do-it-yourself, as well as user-generated content on blogs, YouTube, and social networks, reflect consumers’ growing interest in brands and products that reflect their unique personalities. Here are two examples of companies that leverage consumer interest in brands that enable self-expression.
Scion hopes to attract “younger, stylish drivers” by hopping on the social network bandwagon with ScionSpeak, a website enabling Scion owners to express themselves by creating their “personal ‘coats of arms’.”
Scion owners can choose from “hundreds of symbols, all designed by a professional graffiti artist,” to create their crest. Then, if they choose, they can pay to have it rendered by an auto-shop.
Self-expression with a generous dose of irreverence is the core equity of Durtbagz ---bags that purchasers can customize with witty sayings masquerading as ‘street signs,' such as “Don’t Drive Durnk.” Website copy informs potential purchasers:
“some bagz are offered in multiple colors, some are not. it's what we've got at the moment. we only print 12 of each sign; WHEN WE'RE OUT, WE'RE OUT. that's how we roll.”
Erin Atherton, head bag lady and owner of Durtbagz, helpfully points out that Durtbagz bags can be used for overnights, shopping, or to carry around a severed head. The “Just Dust” page offers “all you durtbagz” an opportunity to “speak your minds, assuming you have one.” The Durtbag who posts the best ‘durt’ could win a free Durtbagz bag.
“Durty Laundry” is the company blog where
Erin recounts imagined interviews with celebrities such as Amy Winehouse and Avril Lavigne, as well as the day-to-day challenges of growing her own company. The blog is authentic, funny and down-to-earth, which should resonate with a young target audience and reinforce her brand.
Is the desire for self-expression a core attribute of your target audience? Strengthen your relationship with them by providing opportunities for them to express themselves and make the brand uniquely their own.
Source for ScionSpeak: International Herald Tribune
Nabbr is an online ad network and widget promotion network that specializes in reaching over 36 Million Gen-Y social net users.
Break Media operates branded Internet entertainment communities for men (Break.com, Cage Potato, Chickipedia, and Holy Taco) as well as the Break Men's Ad Network which targets a young, male demographic.
The UGame Network, an online gaming social network and community designed to enhance the user’s enjoyment of their online gaming experience by providing them with a place to interact with others, meet and make new friends, share, play and use services.
SeeSaw Networks is an ad network that places advertising on a range of digital out-of-home media networks including PumpTop TV Network (gas stations), the Casino Channel Network, Acrosscut Media (hotels), HotSpot Network (information kiosks), LevelVision (college bookstores), Private Dental Network (dental offices), TMI C-Store Network (convenience stores,) and Astralis (office buildings and hotels).
Source: Mediaweek
