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Newsclipper

Newsclipper is an aggregator of news video clips from the websites of ABC, BBC, CBS, CNN, ESPN, Fox News, NBC, and MSNBC.

via Techcrunch

brandeo weekender – news, tips & trends from the week of february 18th.

Thu, 02/21/2008 - 20:07 — admin

There’s lots of talk about authentic brands but a lot of it is just, well, talk. For a look at a truly authentic brand, take a look at this video about Firehouse Subs, founded by two brothers who like to cook who are also former firemen. Part of the company’s profits are spent donating lifesaving equipment to fire departments all over the country.  There’s a Firehouse Subs near me that I’ve never visited---you can bet the next time I pass by I’ll stop in.

On the political front, bloggers are a visible part of news reporting on the 2008 election, and now Wonkosphere takes blogosphere analysis to 'a whole nother level.’ The website monitors feeds from 1,200 liberal, conservative and independent blogs and utilizes the information to project public opinions and the news stories before mainstream media.

If you haven’t seen Reactrix Step Scape’s place-based interactive ads you likely will soon. The company’s technology immerses consumers in high-impact branding “experiences” that instantly respond when people walk across or gesture over the display area aka the floor. Wall ads coming soon. 

Google has officially launched Ad Sense for video. Ads come in video and text formats according to Techcrunch, and both appear as banners along the bottom of the video. Video watchers click on the “InVideo” ad to watch the video, or go to the advertiser’s website when they click on a text ad. InVideo ads are charged on a CPM (per-impression) basis, while the text ads are charged on a CPC (per click) basis. Will this mean the end of preroll advertising Techcrunch wonders? We can only hope.

BTW, if you don’t know what this orange square is, it’s time you found out. This article from WebTrends is a great primer on RSS along with how it can clear your inbox of all those newsletters clogging it up (try it and you’ll wonder how you lived without it) and help your marketing efforts.

Have a great weekend.

Weather.com

Weather.com offers advertising solutions from cable advertising, cable affiliate sales and mobile advertising, to online advertising and radio advertising.

Truemors

Truemors is a social media site where users can read and post 'true rumors.'

Topix

Topix is a news website and community where members can read, comment on, post news stories and edit news.

Techmeme

Techmeme is an aggregator of links to breaking technology-related news.

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