• According to the Wall Street Journal Online, “makers of dishwasher detergent and fabric freshener are dressing up their packaging in the hopes that consumers will showcase the bottles when they're not using them. Instead of relying on bold colors and big logos to make these items jump off the store shelves, marketers are coming up with subtler packaging that they believe better meshes with shoppers' home decor.” Requires WSJ Subscription.
• The Travel Industry Association Survey says frustration with air travel has resulted in a $26.5 billion ‘hit’ to the U.S. economy as travelers avoided roughly 41 million trips over the past twelve months. And traveler attitudes are unlikely to change even as gas prices  climb, representing continued lost opportunities for carriers. From MarketingCharts.
• Honda ups the ante with “the first ever live advert on British television” featuring 19 skydivers who will spell out the word Honda as part of the company advertising campaign, “Difficult is worth doing.” Here's the the first letter. For the full video click here.
  From AdFreak.

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