Category: entertainment
Kraft (KFT) seeks to reinforce the ‘fun’ positioning of its Ritz brand to appeal to a younger audience with a new spot entitled “Tailgate,” to run prior to the Super Bowl. BrandWeek 1/9/09
S
ony (SNE) produces "Make Dot Believe," a :90 cinema spot that positions the brand as having the ability to make anything you can imagine real. See spot at AdFreak 1/8/09
Imaging brand Polaroid has signed a “multi-year strategic partnership...[that] brings together one of the world's most iconic brands with today's fastest rising musical artist and cultural trendsetter." The company says they will be partnering with Lady Gaga to “bring new and exciting products to the next generation." AdWeek 1/7/09
Nestle Hot Pockets have signed a multi-year sponsorship and product integration deal with Professional videogame organization Major League Gaming. AdWeek 1/7/09
Despite opting out of the Super Bowl for a second year, FedEx (FDX) says that sports has “paid some significant dividends over the years.” The company participates in several sports via the Orange Bowl, NFL, the NBA, PGA Tour, FedExCup and Nascar. AdWeek 1/7/09
A new brand campaign for Procter & Gamble’s (PG) Tide detergent communicates how “Tide enables its loyal users to dress for success, to impress or just for fun.” The strategy attempts to differentiate Tide from lower-priced alternatives in a commoditized category. New York Times 1/7/09. It has been reported that P&G introduce 30% more new products this year than last to avoid price-cutting. Promotion of the company’s premium brands, including Olay skin cream, as well as Tide, is planned as a way to “smooth the way for new products.” Wall Street Journal 1/7/09 (requires subscription.)
Expedia (EXPE) is positioning its brand as the site that offers "more choices" and "more savings." A debut spot uses shows multi-dimensional building blocks being used to create the “perfect girl’s weekend.” BrandWeek 1/7/09
Apple (AAPL) has purchased Quattro Wireless, a mobile advertising company. Most analysts believe that Apple is less interested in profiting from ads than in providing a way for developers who build applications for the iPhone, or a future Apple tablet, make money. New York Times 1/5/09
The Saab and Saturn brands could be headed for oblivion; GM put them up for sale as part of its bankruptcy reorganization in early 2009, but has been unable to find buyers. MSNBC.com 12/30/09
For the first time in 23 years, Pepsi (PEP) ads won’t appear during the Super Bowl. The company plans to place more emphasis on online marketing. Associated Press 12/18/09
Google (GOOG) has launched Campaign Insights, a tool to help marketers determine the incremental change that is directly attributable to online display ad campaigns on brand awareness and user interest. Available for larger display ad campaigns Campaign Insights goes traditional measures of clicks and conversions to calculate the incremental lift in both online search activity and website visits that result from a display ad campaign. BtoBOnline 10/23/09, Google AdWords Blog, 10/19/09
Disney (DIS) is offering consumers who purchased Baby Einstein DVDs their Money back. The Campaign for a Commercial-Free Childhood says the offer is the result of a complaint they filed with the FTC regarding Baby Einstein’s marketing claims. Baby Einstein says the offer is part of an upgrade package and has nothing to do with the CCFC FTC complaint. Brandweek 10/23/09
Fortune (FO) magazine is dropping from 25 issues a year to 18 in 2010, will undergo a redesign, and focus on more “long-form, deep-dive journalism, great narrative stories,” to gain cost savings and strategic advantage. New York Times 10/23/09
Through Lufthansa’s free MySkyStatus service, fliers on any airline can sign up to have their flight details posted automatically to their Facebook or Twitter profiles, including regular updates about their departure, altitude, location and arrival as they travel. Springwise 10/23/09
Beginning next Wednesday, New York-based daily newspaper, Newsday, will offer limited free content on Newsday.com. Only Newsday and Cablevision Optimum Online subscribers will still have full access; others will need to pay a $5 weekly subscription fee. Clickz 10/22/09
Financial services brands are less effective at building awareness and persuading consumers to become customers says researcher Dynamic Logic. The study says financial services online ads are too text-heavy and could benefit from adding images of people and including fewer details. Clickz 10/21/09
On Wednesday Google (GOOG) reportedly plans to announce a new service that will give users an easy way to learn more about and sample music after searching for information about bands, alsbums and songs. Facebook also plans to integrate music site Lala into its gift store. New York Times 10/21/09
ExitReality is a new social media platform that aims to improve your online experience with an enhanced 3D, multi-user, immersive messaging environment.
Features include the ability to create:
Photo albums that become virtual galleries where you can walk through, admire and even comment on the photos that decorate the wall.
Video clips that transform into 3D flat-screen TVs that you can enjoy watching with friends... hey, even fight over the remote.
Immersive Messaging where you are able to see and interact with all your friends while chatting with them at millions of locations online.
ExitReality works with leading global social media sites Facebook, MySpace, Fraudster, Hi5, Rout and Bebop and is currently taking beta applications. They plan to launch “soon.”
ExitReality, via Techcrunch
LiveUniverse is an online media and entertainment network. They operate several websites across three core verticals: Video, Social Networking & Music. They operate LiveVideo a social networking and video destination as well as a video network and widget network. (social network, online video, entertainment, widget, etc.) .
via Techcrunch
Garageband is a social music service and community dedicated to discovering the best independent music. Members can hear new artists before they become famous, download free MP3s, add favorities to your blog or MySPace and help pick hits and win prizes by reviewing music.
iLike is a social music discovery service and community born out of Garageband that lets consumers get personalized recommendations and follow what their friends are listening to.
via Techcrunch
Ask.com’s innovative search technologies deliver fast and relevant information for millions of people every day.
Useful Links:
<!-- google_ad_section_start -->
AskCity combines Ask.com’s maps with local content (information, reviews, etc.) from CitySearch with search and map technology.
Key categories are Businesses and Services, Events, Movies, and Maps & Directions.
Blogs & Feeds
Encyclopedia Search
The BET Digital Media Group is an online publisher which offers a vertical advertising network to advertisers to provide exposure to African-American Internet users. The network features focuses on music, entertainment and lifestyle content across 30 sites.
Break Media operates branded Internet entertainment communities for men (Break.com, Cage Potato, Chickipedia, and Holy Taco) as well as the Break Men's Ad Network which targets a young, male demographic.
The UGame Network, an online gaming social network and community designed to enhance the user’s enjoyment of their online gaming experience by providing them with a place to interact with others, meet and make new friends, share, play and use services.
