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Okay, so when I first saw this it screamed hoax. But several blogs and the Christian Science Monitor are reporting that Burger King in Japan is offering, for seven days, a 7 patty Burger King Whopper to celebrate the launch of Microsoft Windows 7. You can believe what you read on the Internets, right?
Anyway, here's a visual of the sandwich, and below it is a video of an intrepid soul trying to bite into one at a Windows 7 launch party. Mashable 10/23/09
AirTran Airways has been promoting its new wi-fi service by having Mark Malkoff, a New York comedian and film maker live in its planes for an entire month. Malkoff uses baby wipes to clean up in the planes’ restrooms (TMI!) and even if the plane is empty, sleeps on board.
So how does Malkoff occupy his time? Well I now know what happens when you put one end of a roll of toilet paper in an airliner toilet and unroll the rest of the toilet paper down the aisle. If you want to know, you have to watch the video below.
Coca-Cola (KO) is planning to introduce Sprite Green, the first in a line of naturally sweetened reduced-calorie beverages made with a sweetener from stevia leaves called “truvia.” Sprite Green is aimed at active young adults. Atlanta Business Chronicle 12/17/08
Jamba Juice (JMBA) has launched slow-cooked Steel Cut Oatmeal with real fruit and organic oats, to target “on-the-go people who are looking for a slow food experience in terms of taste and quality, but in a quick service format.” The company believes their product offers improved texture and flavor versus instant rolled oats offered at competitors, including Starbucks (SBUX). Brandweek 12/18/08
City and state attorneys general have succeeded in getting MillerCoors to remove stimulants, such as caffeine and guarana, from Sparks, their best-selling alcoholic energy drink, and to change a brand-marketing program that the attorneys general said appealed to underage drinkers. AdAge 12/18/08
Barnes & Noble (BKS), USAA, and Hampton Inn were among the top scorers in the Forrester Research, Inc. Customer Experience Index of large US firms. Just 11% of companies received an excellent rating; 38% of firms were rated as poor or very poor. Marketing Charts 12/18/08 Burger King (BKC) announces The Flame by BK, a new body spray that captures the essence of America’s love of the Whopper, or as they put it, “Behold the scent of seduction, with a hint of flame-broiled meat.” The King himself is freaky enough with his clothes on---how creepy is the photo of the King, dans le buff leering and stroking a fur throw? Eeuww. However, if it works for you, you can get the body spray at http://www.firemeetsdesire.com/. Another tactic that BK’s target will love. AdFreak 12/16/08
Faced with higher prices on everything from groceries to gas, shoppers have known for several months what the government officially conceded this week: the
U.S. economy is in a recession.
In an environment where budgets and jobs are being slashed, establishing ROI takes on an increased urgency. No surprise that even the lowly coupon is enjoying a resurgence in with consumers, even with those one might think would be least likely to use them.
Comscore blogger Gian Fulgoni posts that growth in unique visits to coupon sites is up 25% and 37% for households earning $40k-$99,999 and $100k+ respectively Q3 2008 versus a year ago. In comparison, coupon usage among households earning less than $39k has risen just 16%.
There’s no clear reason that growth among visits to coupon sites is up higher among mid-to-upper income households, but Fulgoni points out that the good news for marketers is that the greatest growth in increased visits to online coupon sites is “in the mid-to-upper income households where substantial purchasing power resides.” Also it’s easy to measure the success of couponing.
I’ve known many marketers who wouldn’t even consider the use of a couponing campaign.. With all the options available---from newspaper and magazine coupons, free-standing inserts, flyers, online coupon sites, email campaigns, direct mail, register tapes, even gas pumps---and evidence that coupons appeal to a wide range of consumers, it might just be time for marketers to shelve those stereotypes and consider incorporating a coupon promotion in their marketing plan.
With many consumers more focused than ever on saving money, coupons are re-emerging as a popular marketing tactic. And according to the 2008 Printable Coupon Consumer Pulse Survey from Simmons/Experiean Research and Coupons Inc. quoted in Marketing Charts, the number of American consumers searching for coupons online has increased to 36 million in 2008, up by 10 million from 2005; that’s 24% of all American coupon users. And nearly half of “Coupon Clickers” are between the ages of 22 and 44.
And there’s residual benefit from couponing beyond the short-term sales boost: 58% of respondents believe brands that provide online coupons are more likely to provide new products that they will enjoy, and 57% say those brands care about keeping them as a customer.
So make sure you get the most out of your couponing program; here’s some tips to help:
First, get all those coupon marketing myths out of your head. According to Marketing Charts, direct marketer ICOM says a common misconception is that short-term expirations drive immediate sales. Actually---marketers may be cutting their redemption times shorter than is needed for consumers to act.
Another myth is that higher value always equals higher redemption. Not so, says ICOM. Value is important but the highest redemptions come from tying value to optimal expiration.
Also, if you’re trying to entice users from the competition, then focus on attracting their light to moderately loyal users. The lights and moderates are more likely to give you a try and will respond to a lower value offer than the competitor’s most loyal users.
With $4.00+ for a gallon of gas, and sky rocketing grocery prices, dedicated couponers are finding that they have lots more company.
According to the Associated Press, CMS Inc., a coupon processing agent and promotions logistics service, reports that Americans redeemed 2.6 billion coupons in 2007, reversing a 16 year decline in coupon use. Coupons Inc., The GroceryGame.com, the Coupon Mom, and coupon processors and promoters are also seeing increased traffic.
And coupons aren’t just for the 50-something crowd; younger shoppers are also using coupons although they’re seeking them online instead of more traditional media.
PopularMedia offers users their Pop Commerce platform that enables customers to use viral marketing analytics to create, measure, and optimize viral marketing programs that offer predictable results, sustainable virality, and the ability to leverage viral results to drive business goals.
Americhip provides clients with “multisensorized®” technology, meaning “advertising that influences consumers by communicating through all five senses. ‘Multisensorizing’ is based on the tenet that when people have sensory experiences they are influenced.”
The company produces print products including magazine inserts, packaging, POP, premiums and branding books all featuring sight, sound, touch, taste and scent technologies.
Microsoft has launched a 9-month test of video ads on shopping carts at 220 grocery stores in the Northeast. Offers are based on prior shopping history and online shopping lists, as well as location technology that delivers ads based on the shopper's location in the store.
Google is testing maps and coupon offers on gas pumps.
Media and content that uses a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms. Source: Wikipedia
The term multimedia also refers to companies who offer advertising programs across a wide range of media, from websites, mobile, blogs & iptv, to newspaper, magazines, cable, television and radio.
Faced with higher prices on everything from groceries to gas, shoppers have known for several months what the government officially conceded this week: the
With many consumers more focused than ever on saving money, coupons 
With $4.00+ for a gallon of gas, and sky rocketing grocery prices, dedicated couponers are finding that they have lots more company.
The company produces print products including magazine inserts, packaging, POP, premiums and branding books all featuring sight, sound, touch, taste and scent technologies.
Microsoft has launched a 9-month test of video ads on shopping carts at 220 grocery stores in the Northeast. Offers are based on prior shopping history and online shopping lists, as well as location technology that delivers ads based on the shopper's location in the store. 
