Just 6% of consumers nationally are considered “Digital Savvy,” but Scarborough Research says this influential group predicts digital behaviors that will become the norm.

B-to-B marketers, particularly of computer hardware, software and information technology need to be aware that the Digital Savvy are disproportionately represented among corporate decision-makers.

Source: Understanding the Digital Savvy Consumer, Scarborough Research, May, 2008

mediaFORGE says they've got "widgets coming out of their ads."

Ahem. Presumably they are referring to the "social dimension" that's been added to banner ads by incorporating a widget as an engagement engine. As visitors roll over the ad, a flash-based widget appears that allows users to interact with content – whether it’s contests, shopping, browsing personalized specials, buying last-minute deals, viewing videos or pictures, or listening to music.

Source: mediaFORGE
Visuals: mediaForge.com

Newsclipper is an aggregator of news video clips from the websites of ABC, BBC, CBS, CNN, ESPN, Fox News, NBC, and MSNBC.

via Techcrunch

LiveUniverse is an online media and entertainment network. They operate several websites across three core verticals: Video, Social Networking & Music. They operate LiveVideo a social networking and video destination as well as a video network and widget network.  (social network, online video, entertainment, widget, etc.) .

via Techcrunch

Ustream.TV is a social networking community and live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. In less than two minutes, anyone can become a broadcaster by creating their own channel on Ustream or by broadcasting through their own site, empowering them to engage with their audience and further build their brand.

via Techcrunch.

Mogulus is a social networking community and video hosting site that gives users the power to create live, original television programming on their own global broadcasting channel via one simple, easy to use application.

via Techcrunch.  

LiveVideo is a social network and video broadcast platform that enables users to create and broadcast their own ‘LiveTV’ show, watch shows streaming from all over the world, upload videos and photos, create a blog, video chat, etc.

via Techcrunch.

BlogTV is a social networking community and video broadcasting platform where viewers from all over the world can come share their personal talents and opinions. Any person with a lap top or PC and a webcam is only seconds away from having their very own live broadcasts, recorded videos and television style scheduled programming.

via Techcrunch

There’s lots of talk about authentic brands but a lot of it is just, well, talk. For a look at a truly authentic brand, take a look at this video about Firehouse Subs, founded by two brothers who like to cook who are also former firemen. Part of the company’s profits are spent donating lifesaving equipment to fire departments all over the country.  There’s a Firehouse Subs near me that I’ve never visited---you can bet the next time I pass by I’ll stop in.

Google has officially launched Ad Sense for video. Ads come in video and text formats according to Techcrunch, and both appear as banners along the bottom of the video. Video watchers click on the “InVideo” ad to watch the video, or go to the advertiser’s website when they click on a text ad. InVideo ads are charged on a CPM (per-impression) basis, while the text ads are charged on a CPC (per click) basis. Will this mean the end of preroll advertising Techcrunch wonders? We can only hope.

Have a great weekend.

Justin.tv is a social networking community and video broadcasting platform that enables viewers and broadcasters to interact and exchange ideas in real time through chat and live video. It is a destination site for broadcasting and watching live video online while chatting with friends.

via Techcrunch