With many consumers more focused than ever on saving money, coupons are re-emerging as a popular marketing tactic. And according to the 2008 Printable Coupon Consumer Pulse Survey from Simmons/Experiean Research and Coupons Inc. quoted in Marketing Charts, the number of American consumers searching for coupons online has increased to 36 million in 2008, up by 10 million from 2005; that’s 24% of all American coupon users. And nearly half of “Coupon Clickers” are between the ages of 22 and 44.

For more coupon strategy tips visit Coupon-Redemption Conventional Wisdom Sometimes Foolish, Marketing Charts

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With $4.00+ for a gallon of gas, and sky rocketing grocery prices, dedicated couponers are finding that they have lots more company.

According to the Associated Press, CMS Inc., a coupon processing agent and promotions logistics service, reports that Americans redeemed 2.6 billion coupons in 2007, reversing a 16 year decline in coupon use. Coupons Inc., The GroceryGame.com, the Coupon Mom, and coupon processors and promoters are also seeing increased traffic.

And coupons aren’t just for the 50-something crowd; younger shoppers are also using coupons although they’re seeking them online instead of more traditional media.

See also:
Internet Coupon Use Up 83%, but Sunday Newspapers Remain Top Source, Marketing Charts 7/17/08
Most Plan More Coupon Use in a Recession, Many Attracted to Paperless, Marketing Charts 4/7/08

See Call to Action.

'Call to Action' (CTA) describes the action that the advertiser wants the target audience to take upon viewing the advertiser's ad. 

Examples of a call to action might be, "Call 1-800-000-0000 today to get your free sample of XXX and grow a greener lawn instantly."

The most effective calls to action are comprised of the following three elements: 

1. A description of the action that you want the viewer to take, whether its to call a number, click on a link, fill out a form, etc.
2. An explanation of the benefit to the target of taking the action
3. The urgency of responding quickly, i.e., "Call Now," offer expiration, etc.

Every type of ad, whether its an online, TV, radio or outdoor ad should have a call to action.

BootB is a global “pitching engine” that brings together marketers and creatives from all over the world.

Companies who offer advertising programs across a wide range of media, from websites, mobile, blogs & iptv, to newspaper, magazines, cable, television and radio.

creative & campaign development

This section provides you with listings for online publishers that accept placement of text, display, banner or video advertising on websites or blogs (contextual or site-targeted advertising) or in search engine page results (SERPs).

'Online Publishers' are companies which create and deliver content to viewers via websites and blogs. The publishers listed in this section are key sites within their industry category.