Here’s a nifty free resource you’ll want to bookmark: The 2008 Newspaper Audience Ratings Report, published by media stalwart Scarborough Research.

You can access the report here or by visiting Scarborough.com.

Bulk circulation describes the practice of delivering multiple copies of a magazine or newspaper to a single addressee, who then distributes the individual copies.

The number of magazine or newspaper copies that are distributed.

The projected number of people who have read or looked at an "average issue" of a magazine (or newspaper).

Audience/reader numbers can be larger than circulation because a single issue can have multiple readers.

Source: Magazine Publishers of America

Audience Accumulation refers to the total number of people exposed to the advertising messaging of an advertising campaign, 1 or more times, across all media.

In media, the term 'audience' refers to the gross or net number of people or households exposed to a particular medium or advertising message.

You'll never again think all shoe polish is the same, thanks to this great print ad from Euro RSCG Buenos Aires, provided by Adland. This is a great example of evolving a commoditized product to a differentiated brand by applying over-the-top positioning to the brand's key equity (shininess), a feature that is pretty much the same across competing products.  

BootB is a global “pitching engine” that brings together marketers and creatives from all over the world.

iParenting Media offers several media channels targeted to parents and parents-to-be: online, print and broadcast.

Online, iParenting.com is  a network of more than 40 Web sites devoted to the entire family lifecycle – from preconception through the teenage years.

Accompanying the English Web sites are 11 Spanish parenting Web sites at iParentingEspanol.com.

The company publishes national newsstand magazine, Family Energy: Your Guide to Raising Healthy Kids, as well as  five other national newsstand magazines: Pregnancy magazine, Baby Years magazine, Women’s Health & Fitness magazine, European Homes & Gardens magazine and The Buyer’s Guide magazine.

Americhip provides clients with “multisensorized®” technology, meaning “advertising that influences consumers by communicating through all five senses. ‘Multisensorizing’ is based on the tenet that when people have sensory experiences they are influenced.”

Source: Brandflash
Image: Dimensional magazine insert - Americhip