See Intent to Purchase

Intent to Purchase is a key metric for analyzing the success of online or offline media spending based on ROI. “It is becoming very important because we constantly have to be able to say if investing in [certain] types of media will drive towards a response,” says an agency researcher in AdAge.

One way to increase intent to purchase is to diversify your media mix---adding print or online to TV for example, according to a study by market researcher Advertiser Perceptions. Their research showed that consumers were more likely to express an intention to buy with multiple media across categories such as consumer electronics, apparel, automobiles, beer and toiletries. 

It's happened before and it will happen again---the inappropriate pairing of an ad and content---in this case an ad for two upscale communities at website "PutYourFeetUp.com", inadvertently paired with a grisly story of severed human feet washing up on a beach in British Columbia.

Contextual advertising is the analysis of keywords and page content to match a page with relevant ads. Unfortunately, the algorithms that govern the placement of advertising versus page content can only filter out so much, and the result is the occasional creepy pairing seen above.

The companies offering contextual advertising, among them Google AdSense, Overture's ContentMatch, and Adsdaq as well as news and information sites and others are surely trying to find away to avoid these unfortunate placements. It's not an easy problem to solve.

So---does this mean you shouldn't use contextual advertising. Not at all. Just be aware that sometimes s**t happens.

Critics of online surveys say the respondents don’t represent the larger population, are not chosen randomly and because of that, results can vary widely from poll to poll. The Director of Polling at ABC (DIS) News calls them “poll-taking clubs.” Ouch.

However, despite the criticism, more companies are relying on the web to poll “multitudes” of people in part because it can be done “quickly and cheaply.”
Source: BusinessWeek

The leaderboard, that ubiquitous 728 x 90 banner, is, well, the leader in online ad sizes, garnering 61.2% of all impressions. In distant second place is the medium rectangle, garnering 23.1% of all impressions. Source: Center for Media Research

Audience Accumulation refers to the total number of people exposed to the advertising messaging of an advertising campaign, 1 or more times, across all media.

See Games Advertising

See Games Advertising

See Games Advertising

Games advertising is a growing vehicle for reaching a variety of demographics. It appears in numerous forms from “in-game” or “around-game” to “environment” or “immersive.”

Key terms associated with games advertising are below: