During 2007, the average U.S. home regularly
watched just 16 channels per week despite an average of 186 channels they received via cable or satellite. I wonder how long consumers will continue to pay for channels they don't watch?

In terms of programming, variety shows were the most popular, followed by situation comedies and a “catch-all category” that includes “reality shows sports, animation and quiz shows…”
Source: MediaWeek

Travel, hotel and other ‘supplier’ websites are increasing their share of hotel bookings by 3% at the expense of online travel agencies such as Expedia and Orbitz. A recent comScore study found that consumers are not only booking on hotel sites, but are increasingly choosing economy over premium brands. As a result, marketers are opting to spend more advertising $ on economy brands and fewer on premium brands.
Source: ComScore

Audience Accumulation refers to the total number of people exposed to the advertising messaging of an advertising campaign, 1 or more times, across all media.

In media, the term 'audience' refers to the gross or net number of people or households exposed to a particular medium or advertising message.

TiVo and YouTube have teamed up to enable users to stream YouTube clips via broadband Internet connection to their TVs, later this year, in the continued ‘blurring of your TV and the internet.’

The bottom line? Marketers can’t assume anything and they can’t focus on any one part of their positioning strategy; they have to keep all the balls in the air and resist following the latest marketing trend unless it makes strategic sense.

Weather.com offers advertising solutions from cable advertising, cable affiliate sales and mobile advertising, to online advertising and radio advertising.

Firebrand provides viewers with the best commercials on tv, the Web and mobile, as well as selected video programming and clips, along with the ability to sort, judge, share and comment on them.

iParenting Media offers several media channels targeted to parents and parents-to-be: online, print and broadcast.

Online, iParenting.com is  a network of more than 40 Web sites devoted to the entire family lifecycle – from preconception through the teenage years.

Accompanying the English Web sites are 11 Spanish parenting Web sites at iParentingEspanol.com.

The company publishes national newsstand magazine, Family Energy: Your Guide to Raising Healthy Kids, as well as  five other national newsstand magazines: Pregnancy magazine, Baby Years magazine, Women’s Health & Fitness magazine, European Homes & Gardens magazine and The Buyer’s Guide magazine.

Fancast is a social media site which serves as a video and entertainment hub for television, computers, DVDs and wireless services. Users can search for shows, movies, actors, actresses, and view video content.

Martha Stewart Living Omnimedia offers advertisers magazines such as Martha Stewart Living and Martha Stewart Weddings; the nationally syndicated, Emmy Award-winning television series "The Martha Stewart Show;" Martha Stewart Living Radio on Sirius Satellite Radio; and MarthaStewart.com.

Companies who offer advertising programs across a wide range of media, from websites, mobile, blogs & iptv, to newspaper, magazines, cable, television and radio.