When a company owns numerous brands within the same vertical it can spur marketplace confusion and wasted marketing dollars if the 'job descriptions' of each brand are not clear.

Brand Portfolio Strategy is the result of specifying the roles and relationships of a company's brands to one another to ensure they are clearly positioned and clearly marketed to the company's target audiences.

Brand Portfolio Strategy is distinguished from Brand Architecture in that Brand Architecture is the structure of an individual brand. 

Brand Portfolio Strategy is also be referred to as Portfolio Managment Strategy, Portfolio Architecture.

Suggested Reading:

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity author: David A. Aaker asin: 0743249380

See point of difference

See Generational Marketing.

Ask.com’s innovative search technologies deliver fast and relevant information for millions of people every day.

Useful Links:

AskCity combines Ask.com’s maps with local content (information, reviews, etc.) from CitySearch with search and map technology.

Key categories are Businesses and Services, Events, Movies, and Maps & Directions.

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Trivop specializes in producing audiovisual presentations and documentaries on hotels for the Internet that travelers can download and view before they book.  

The company also hosts the videos and distributes them to major video platforms such as Veoh, YouTube, etc.

The French company plans to expand into the U.S. in early 2008.

TrafficMagnets provide free, live dynamic traffic data for your surrounding area.

VibeAgent.com is a travel social network where travelers can research and book hotel accommodations based on user-generated hotel reviews and metasearch.

Kango is a travel search service that filters results based on opinions and reviews across 1,000 travel-related sites.

Source: Techcrunch

Extravigator is a social network for sophisticated world travelers, not to be confused with tourists. According to the webiste, Extravigators seek out "the world's top hotels, resorts, museums, shopping and anything else worth traveling for."

Extravigator.com 

This report focuses on the strategic implications of the megatrends that are shaping the future of the global hotel industry and that most generate shareholder value, including Brand, Emerging Markets, Human Assets and Technology. From New York University and Deloitte.