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Tactic

A marketing tactic is an activity that is undertaken to achieve a specific goal, usually the generation of sales, increase in brand awareness, leads, etc., that result in profitable revenue for the organization. The selection and development of tactics is guided by the marketing strategy.

Flyers, newspaper advertising, microblogging, search optimization, and cable advertising are just a few examples of marketing tactics. Successful marketing tactics generate measurable and positive return on investment (ROI).

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