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35% of U.S. adults have software applications or “apps” on their phones, yet only 24% of adults use those apps. Many adults who have apps on their phones, particularly older adults, do not use them, and 11% of cell owners are not sure if their phone is equipped with apps. But an apps culture is emerging among some cell phone users, particularly men and young adults. This 46 page report from the Pew Internet & American Life Project and Nielsen examines the current apps market.