Skip to content

Welcome!

Brandeo is an online marketing resource that cuts through the clutter to update you on the need-to-know marketing ideas and insights that help build brands and increase sales.

Sign up for free Brandeo Newsletter

Get Email, Twitter or IM Updates
See sample newsletter

 

Home » resources » brandeopedia - your virtual marketing encylopedia » analysis & research

Statistical Inference

Statistical inference describes generalizations that go beyond the data in an attempt to predict, compare, estimate, or determine a course of action. The resultant statistics are used to estimate unknown values of the population (anything from demographic data, to purchase behavior, to psychographic info, etc.) of the population, based on a data sample of the population.  

For example, a study to determine the percentage of people in the US who suffer from allergies would find it impossible to survey every person in the U.S. Determining the incidence of flu sufferers among a representative sample of US citizens would enable them to infer the incidence of allergy sufferers among the US population.
Statistical inference is one of the two ways in which data can be analyzed. The other is  via descriptive statistics.

Subscribe to Brandeo’s free weekly newsletter or RSS feed

No votes yet
Permalink
AdaptiveThemes