Scout Labs

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Scout Labs offers brand tracking tools to help companies keep track of, evaluate, analyze and react to content that is posted online about its brands. Users of the company's service create "scouts" for each brand they want to track, such as share of voice, mentions, trends, etc., and Scout Labs provides them with relevant user generated content as far back as January, 2007.

The service is currently in beta with plans to launch in February or March 2008.

Source: Techcrunch