Urge DIRECTV to do the right thing.
Tell them there is no substitute for The Weather Channel.
Click button to sign up
Or subscribe via mobile phone
Visit brandeopedia, your virtual marketing encyclopedia
Beyond Madison Avenue
Consumer & Shopper Insights
Servant of Chaos
The Marketing Technology Blog
Originally posted October 2011
This is the fourth of five articles from McKinsey’s iConsumer survey which tracks consumer behavior for different digital experiences. McKinsey & Company 10/2011