Opt in

Welcome!

Brandeo is an online marketing resource that cuts through the clutter to update you on the need-to-know marketing ideas and insights that help build brands and increase sales.

Sign up for free Brandeo Newsletter

Recent blog posts

Video: St.Patrick's Ad With Kinda Creepy Interpretation of "When Irish Eyes are Smiling"
Are QR Codes a Fad?
RadioShack Recommits to Core Customers: Do-It-Yourselfers
Krispy Kreme Takes Hands-Off Approach to Brand Building
Retail Trends: How the World Shops Online
Video: “Stop Humping” - New Ad for Connected Cologne by Kenneth Cole Reaction
Top 100 Global Brands 2011 According to Interbrand
Brands: How Social Media Impacts Brand Marketing
Retail Trends: American Mall Goers are also Avid Online Shoppers and Media Consumers Says Nielsen
Media Trends - Zines Have a Resurgence Among the Web-Savvy

View
Email history

a process whereby email marketers are required to get explicit consent of an individual before they can add the individual's address to their email list. Also referred to as permission marketing.

See the Can Spam Act for more information.

Permission marketing or opting in is distinguished from 'opting-out' where the recipient is given an option to be removed from the marketer's list only after the communication is sent.