Online Franchising - Can it Help Grow Your Online Business?

Some web businesses are adopting online franchising as a strategy for growth.

Two examples:  TheGroceryGame.com, a membership site that tracks supermarket deals, and TruePresence.com, an Internet-design and search-engine marketing company. Franchisees get an exclusive territory and proprietary materials to get them started just like franchisees in the ‘real’ world.

Online franchising isn’t for every company but if you’re undercapitalized and yearning to grow, it could be worth investigating. 

Franchising removes the logistics of having to supervise employees over a broad geographic area, permits more rapid expansion and can enable a higher level of personalized service for franchisors that are not web only. 

Another key benefit - Franchisees/partners are typically more motivated and qualified than the typical prospective employee.

Source: Wall Street Journal

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