“Men might be embarrassed to ask for it, but they want it” - men’s “shapewear” that is. Equmen, Spanx and other makers of men’s ‘foundation’ garments that enhance male physiques are selling briskly in upscale department stores and online. NYTimes 5/28/10
73 percent of car buyers will stay loyal to the brand they now drive when they shop for a new vehicle says a survey by Consumer Reports magazine. Fuel economy, quality and price would be the prime factors that would influence their decision if the buyers decided to switch brands BusinessWeek 5/26/10
Unilever, the world's third-largest maker of consumer goods behind Procter & Gamble Co. and Nestle SA, wants to buy Sara Lee Corp.'s worldwide body care products business and its European detergents but the European Union says it needs to examine the effect the deal will have on competition in European markets. Forbes 5/25/10
Fresh Express, a subsidiary of Chiquita Brands International, is voluntarily recalling one of its ready-to-eat salad mixes in 27 states because of possible salmonella contamination. KITV.com 5/25/10
Kimberly-Clark Corporation introduces trendy diapers with the launch of their limited edition Huggies brand Little Movers Jeans Diapers. The jeans have a printed denim pattern, including seams and back pockets. Some networks refused to run the ads promoting the new diapers because they contained the word “poo.” NYTimes.com 5/24/10
Toby Bloomberg has just released Social Media Marketing GPS, “the first business book written using Twitter as a content platform and distribution channel.” Just heard about it tonight, so haven’t read it yet, but one glance at the impressive list of interviewees and chapter outline and I plan to.
Toby conducted 40 Tweet interviews with social media marketers from Dell, Comcast, Marketing Profs, BlogHer, etc., and she promises that this is the book for marketers who want to “understand social media in order to do their jobs.” Nuff said. Download the ebook here.
Kraftis launching a new campaign that “centers on the moments of exultation moms and children alike derive from eating the cookie, that will replace its eight-year-old “Cookie Guys” campaign. The new tagline: “There’s a lotta joy in Chips Ahoy!” Brandweek 5/23/10
7-Eleven is launching a six week promotion, beginning June 1, with Zynga, a maker of social games, to offer FarmVille, Mafia Wars ad YoVille-branded items on Slurpee and Big Gulp cups, bottled water, signature ice cream and more in its 7,000 stores. Techcrunch 5/23/10
Burger King is offering bone-in pork ribs for a limited time, priced at $7.19 for an eight-piece meal, in an attempt to wean customers off the heavily discounted budget deals that have become common among many quick serve brands. Brandweek 5/21/10
The Procter & Gamble Company (P&G) has launched eStore, an online shopping site featuring P&G brands including Tide, Pampers, Olay, CoverGirl, Swiffer and Febreze. The main function of the new site, which is owned and operated by PFSweb, is to “act as a ‘living learning lab’ for developing e-commerce innovation to win with shoppers.” The eStore offers a single flat rate for standard shipping of $5, regardless of quantity or product size. The Procter & Gamble Company 5/20/2010 via Techcrunch
Facebook, MySpace and several other social-networking sites have been sending data to advertising companies that could be used to find consumers' names and other personal details, despite promises they don't share such information without consent, according to the Wall Street Journal.
The sites send user names or ID numbers tied to personal profiles being viewed when users click on ads. After questions were raised by The Wall Street Journal, Facebook and MySpace moved to make changes. DoubleClick, Right Media and other large advertising companies identified by the Journal as receiving the data said they were unaware of the data being sent to them and hadn’t made use of it. Wall Street Journal 5/21/2010
Fan Page List wants to make it easy for anyone to find the Facebook Fan Pages that are interesting to them. Users can search by brands, as well as celebrities, athletes, movies, TV shows, news and sports teams. Here’s a list of the top 25 fan pages by brand and number of fans according to Fan Page List, as of 5/23/2010.
The increasing number of households without landline phone service is impacting the results of pollsters and other survey researchers says a study from the Pew Research Center. The report cites data from the National Center for Health Statistics, that 25% of households (and 23% of adults) in the second half of 2009 had no landline service and only cell phone service. For certain subgroups in the population, the numbers are considerably higher: 30% of Hispanics are cell-only, as are 49% of adults ages 25-29.
Pew found that non-coverage bias is now appearing regularly in landline telephone samples measuring social and political issues because some key subgroups may be severely underrepresented or overrepresented in survey samples. Pew Research Center 5/20/2010.
Sure, Accenture and other companies might be feeling a little burned by Tiger Woods but pairing a brand with celebrity endorsements, attractive imagery or event sponsorships can help create positive feelings about the brand say the authors of a study published in Science Daily.