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Video: Can Your Footwear Make You Famous?

on Sat, 06/08/2013 - 18:35

Originally posted May 2011


Campbell Mithun spots reprise positioning of “Famous” as aspirational, fanciful, customer experience.

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Should Your Brand Market to "Alpha Boomers"?

on Sat, 06/08/2013 - 18:34

Originally posted May 2011


Broadcast Networks and Advertisers set their sights on 55+ consumers with programming (ex. NBCU's "Playboy" and "Harry's Law") and advertising ( ex. text from Jeep ad: “The grandkids say I’m ‘really cool now’ but what they don’t know is I always was.") NYTimes.com 5/13/11

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Brand News: Bing, Nissan, Honda, Toyota, Google, CNN, Walmart

on Sat, 06/08/2013 - 18:32

Originally posted March 2011

Microsoft's Bing has apologized for its #SupportJapan tweet promising to donate $1 for every retweet of its pledge to donate up to $100,000 to Japan earthquake relief efforts. Critics say the fundraiser was exploitive, while defenders derided critics for doing nothing to help relief efforts. Clickz 3/12/11

Nissan, Honda and Toyota say despite the impact of the earthquake they will be back online by next week. Toyota closed three factories and Honda Motor company suspended production which could affect exports of the Toyota's Yaris sedan and Scion cars and the Honda Fit car. MediaPost 3/12/11
 
After a devastating earthquake and tsunami hit Japan, Google launched its person finder application, which helps victims of natural disasters share and access information about loved ones. Inc. 3/11/11
 
In what was deemedTwittersteria, multiple Twitterers retweeted false reports that a CNN anchor giggled and made Godzilla jokes as the Japan earthquake and tusnami was being reported. Advertising Age 3/11/11
 
Walmart is testing a small-store rollout, testing three different formats -- rebranding its Neighborhood Market to Walmart Market, an even smaller format called Walmart Express, and Walmart on Campus, which is smaller still. The concepts are being tested in “urban and rural markets, with and without pharmacy, with and without fresh foods.” MediaPost.com 3/10/11
 
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Video: Corning "A Day Made of Glass" Most Watched Corporate Video of All Time

on Sat, 06/08/2013 - 18:31

Originally posted March 2011

Corning’s “A Day Made of Glass” is an inspiring depiction of the applications of glass in electronics and everyday life.

Source: MediaPost.com 3/10/11

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Brand News: Volvo, Pork, Ben & Jerry’s, Apple, GoDaddy, United Continental

on Sat, 06/08/2013 - 18:29

Originally posted March 2011

New Volvo CEO Stefan Jacoby says one major finding of a recent Volvo brand audit is that the company "must redefine its legacy of leadership in safety by not only keeping up structural and design safety in its cars, but also blaze a new trail of safety when it comes to onboard electronics and communications” AdAge Global 3/4/11

The National Pork Board has replaced 25 year tagline "The Other White Meat," with a new tagline: "Pork, Be Inspired,” which the board says goes beyond providing basic information to positioning pork as a versatile ingredient. The new tagline is accompanied by a new logo. Advertising Age 3/4/11
 
Ben & Jerry’s Ice Cream and NBC’s consumer products division has launched “Late Night Snack” in honor of Jimmy Fallon and his Late Night Show. The ice cream combines potato chips, caramel swirl, fudge and vanilla bean ice cream. AdFreak 3/4/11
 
Apple tops Fortune’s list of the 50 most admired companies from their survey of business people. Rounding out the top five is Google at number 2, Berkshire Hathaway 3, Southwest Airlines 4, and Procter & Gamble at 5. CNNMoney.com 3/3/11
 
Forrester says the Apple i Pad will claim 80% of the US tablet market in 2011, thanks to a product strategy that cultivates an emotional connection with consumers through an unrivaled app ecosystem, a channel that's a demo lab (The Apple Store) and excellent service from 'real humans.' Forrester Blogs 3/2/11
 
Super Bowl XLV was the most-watched US telecast of all-time and web hosting site GoDaddy.com saw the largest lift of any website in post-Super Bowl traffic, with a 41 percent increase in unique U.S. visitors during the week following the game compared to the week before. GoDaddy aired two commercials during the game with their 1st quarter ad starring Joan Rivers as the new GoDaddy spokesperson. NielsenWire 3/1/11
 
United Continental Holdings Inc. plans to launch an "interim" advertising campaign for the combined company on March 8th, and will utilize a new logo combining the United name with the globe used by Continental. Wall Street Journal 2/28/11
 
Although the Apple iPad has been positioned as a media consumption device, not for an enterprise environment, there are reports estimating that 65-80% of Fortune 100 companies have deployed or piloted the device. Túaw 2/14/11, All Things Digital 2/14/11
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Facebook Adds New Features to Spur Brand Engagement Outside the Social Network

on Sat, 06/08/2013 - 18:28

Originally posted March 2011
"Facebook announced yesterday an update to its Comments Box plug-in, which allows retailers and other web sites to add Facebook’s comment boards to their pages via a single line of code. A retailer could, for instance, place a comments box on product pages where a consumer could comment that she likes the fit of the particular pair of pants." Internet Retailer 3/4/11

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Video: The Making of Old Spice "Scent Vacation"

on Sat, 06/08/2013 - 18:25

Originally posted March 2011

This video takes you behind the scenes of the latest Old Spice spot, "Scent Vacation."

AdFreak 3/2/11

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Brand Building in the US: Multicultural is the New Mainstream

on Sat, 06/08/2013 - 18:23

Originally posted March 2011

To build market share and loyalty in the US, where 1 in 3 residents is a person of color, brands must find new ways to connect with their consumers.

Download The Changing Consumer and the Workforce Imperative Executive: Perspectives on diversity in the retail and consumer products industries, Deloitte.com 2/23/11

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Nielsen Says Value Mindset Will Prevail Even as Economy Improves

on Sat, 06/08/2013 - 18:22

Originally posted March 2011
A new report from Nielsen says shoppers' value mindset means private labels will be the winners, and small and medium brands the losers, even in an improving economy. Download The Rise of the Value-Conscious Shopper Nielsen 3/4/11

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Video: "Flash Mob-esque" Spot Promotes New Dell Streak Hybrid Smartphone/Tablet

on Sat, 06/08/2013 - 18:21

Originally posted March 2011
"Ogilvy PR Worldwide Japan introduces the Dell Streak hybrid smartphone/tablet via this flash mob-esque TV spot." Worth watching.Source: MediaBistro.com

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