Skip directly to content

Video: St. Patrick's Ad With Kinda Creepy Interpretation of "When Irish Eyes are Smiling"

on Sat, 06/08/2013 - 19:18

Originally posted March 2012
This eye-catching ad for the Atlanta St. Patrick's parade produced by Atlanta agency Fitzgerald + Co. is kinda creepy but it works. Courtesy of AdFreak 3/9/12

Five Star Rating: 
0
No votes yet

2012 Marketing Calendar Template – Free Download

on Sat, 06/08/2013 - 19:14

UPDATE:  2014 Marketing Calendar Template  - Free download

Originally posted November 2011

Our marketing calendar template simplifies the task of creating your annual marketing plan. The Excel template provides an easy-to-use format for planning and displaying integrated messaging and activities across traditional, digital and social platforms, on a weekly basis. Weeks begin on Mondays. A sample month is included to show you how to fill in the template.
To Download: Click on the file below.
Five Star Rating: 
0
No votes yet

Free 2012 Marketing Budget Template from Brandeo– Download Now

on Sat, 06/08/2013 - 19:05

UPDATE:  2014 Marketing Budget Template now available.

Originally posted November 2012

Free! And updated for 2012 - our popular, easy-to-use Excel marketing budget template to help you plan and track your 2012 marketing expenses.

Use our 2012 Marketing Calendar template to help you organize your marketing activities.
Then add up projected expenses for each week and enter them into the Marketing Budget template. (Weeks begin on Mondays.)
Replace the budget categories at the top of the template with categories from your maketing plan.
Regularly enter your actual expenses. The budget template will automatically calculate your projected versus actual marketing spending on a weekly, monthly, quarterly and annual basis.
NOTE: Make entries in white cells only; color cells contain formulas.
To Download: Click file below.
 
Five Star Rating: 
0
No votes yet

Are QR Codes a Fad?

on Sat, 06/08/2013 - 19:00

Originally posted November 2011


The truth is, it’s too soon to tell. But if you’d like to see how some brands are utilizing QR codes in marketing and communications efforts, take a look at these 23 examples, courtesy of CNN Money. 2CNNMoney 11/2/11

Five Star Rating: 
0
No votes yet

RadioShack Recommits to Core Customers: Do-It-Yourselfers

on Sat, 06/08/2013 - 18:59

Originally posted October 2011


Radio Shack says they neglected their core customer in favor of mobilty products and has now refocused on DIYers. Advertising Age 10/23/11

Five Star Rating: 
0
No votes yet

Krispy Kreme Takes Hands-Off Approach to Brand Building

on Sat, 06/08/2013 - 18:58

Originally posted October 2011


The company is committed to social media-driven word-of mouth-marketing, while embracing a hands-off approach that lets fans– not Krispy Kreme – control the brand's messaging. "I don't own the brand and the idea that I ever owned the brand is really kind of stupid," says CMO Dwayne Chambers. "The more we try and control it, the less control we really have." Advertising Age 10/23/11

Five Star Rating: 
0
No votes yet

Retail Trends: How the World Shops Online

on Sat, 06/08/2013 - 18:57

Originally posted October 2011


This is the fourth of five articles from McKinsey’s iConsumer survey which tracks consumer behavior for different digital experiences. McKinsey & Company 10/2011

Five Star Rating: 
0
No votes yet

Video: “Stop Humping” - New Ad for Connected Cologne by Kenneth Cole Reaction

on Sat, 06/08/2013 - 18:55

Originally posted October 2011

Connected, a cologne from Kenneth Cole Reaction, provides men with their own “Rico Suave,” to teach them how to successfully connect with women.

 

Five Star Rating: 
0
No votes yet

Brand News: Chipotle Mexican Grill, Coca-Cola, Crocs, Liz Claiborne, Mattel, McDonald’s, Urban Outfitters

on Sat, 06/08/2013 - 18:54

Originally posted October 2011

Mattel (MAT) has released a Barbie doll with tattoos on her neck and shoulders, and wearing leopard print leggings, pink pleather mini skirt, sparkly silver shoes and a black top with heart and crossbones logo. Some parents have protested the doll could encourage children to disfigure themselves. Christian Science Monitor 10/20/11

McDonald’s Corp. (MCD) delivered appetizing third quarter overall sales growth of 5%, while spin off Chipotle Mexican Grill (CMG) served up a tasty third-quarter profit jump of 25% versus a year ago. MarketWatch 10/21/11

 
Brand name references to alcohol in rap, R&B and hip hop music may constitute a form of advertising, and could contribute to early use and substance abuse among adolescents, say University of Pittsburgh researchers. Addiction Journal 10/20/11 via Name Wire 10/21/11
 
Urban Outfitters (URBN) has removed the word "Navajo" from product names on its website in the wake of criticism from the Navajo Nation government, bloggers and others, who viewed the usage as disrespectful and a trademark violation. Critics found the use of the Navajo name on products including a flask and ‘hipster panty’ to be particularly offensive but the company initially defended the product names stating, in part, “…like many other fashion brands, we interpret trends and will continue to do so for years to come…” The Associated Press10/20/11
 
Shares of Crocs Inc.(CROX) lost almost 40% of their value after the shoe maker lowered its third-quarter profit and sales forecast – even though they still project a sales gain of 27%. MarketWatch 10/18/11
 
Coca-Cola (KO) is still the world’s most valuable brand, according to Interbrand. Download report here.
 
The Liz Claiborne brand has been sold to JCPenney (JCP). Liz Claiborne Inc. (LIZ), the owner of remaining brands Kate Spade, Lucky Brands, and Juicy Couture, has 12 months to find a new name. Name Wire 10/13/11
Five Star Rating: 
0
No votes yet

Top 100 Global Brands 2011 According to Interbrand

on Sat, 06/08/2013 - 18:52

Originally posted October 2011

Apple jumps from #17 in 2010 to #8 in the 2011 list; Coca-Cola is still #1. Interbrand 10/4/11

Five Star Rating: 
0
No votes yet

Pages