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Brand News: Microsoft, Starbucks, Audi, Google, Apple, The Cheesecake Factory, Eponym, Popeyes, Porsche, Hanes, Maidenform, Taco Bell, Unilever

on Sun, 07/28/2013 - 14:00

Microsoft (MSFT) CEO Steve Ballmer says the company built too many Surface tablets and it’s not selling as many Windows devices as it wants.”   theverge 7/26/13

Starbucks (SBUX)posted profits of + 25% and key U.S. Sales trends of +9% in best ever fiscal third quarter earnings, with reinvention of the food menu, and mobile phone payment some of the tactics contributing to growth.  WSJ 7/26/13

Audi’s expansion in China, where it leads in premium car deliveries, is crucial to helping parent Volkswagen AG (VOW) achieve its goal of overtaking General Motors Co. (GM) and Toyota Motor Corp. (7203) to become the world’s biggest automaker by 2018.” Bloomberg 7/26/13

Google [GOOG] Axes Shopper Price-Comparison Apps For iOS And Android To Focus On Google Shopping” Techcrunch 7/26/13

Harris Interactive names Apple (AAPL) Brand of the Year in three categories – Computer, Tablet and Mobile Phone, in their study of 1,500 brands. Yahoo 7/26/13

The Cheesecake Factory (CAKE) says their lower-calorie SkinnyLicious menu is performing well, especially among baby boomers. Businessweek 7/26/13

Eyewear manufacturer Eponym works with fashion brands to sell and create their own eyewear lines.  Forbes 7/25/13

Popeyes is offering chicken waffle tenders, white meat chicken coated in waffle batter and deep fried, for a limited time only, beginning July 29. HuffingtonPost 7/24/13

Porsche has the most satisfied owners says a new study from J.D. Power and Associates. USA Today 7/24/13

Hanes (HBI) is buying Maidenform (MFB) in a $555 million deal that the Hanes CEO calls a “natural fit.” WSJ 7/24/13

Starbucks (SBUX) is partnering with Dannon to create “Evolution Fresh, Inspired by Dannon” a line of yogurts to be sold in the company’s stores and grocery stores. NY Times 7/23/13

Taco Bellis dropping kids meals and will place increased focus on millennials. HuffingtonPost 7/22/13

 To demonstrate the strengthening effect of its Cream Silk hair care line, Unilever (UL) enlisted a quartet to play 40 songs over four hours in a busy Manila mall, using violins strung with hair washed with Cream Silk products. Adweek 7/22/13.

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Video: 'Refreshingly Perfect' Carling Lager Commiserates with Less Than Perfect Decorator of Royal Family Nursery

on Sun, 07/28/2013 - 13:56

Over the media coverage of the newest addition to the British Family? You’ll still appreciate this video from Carling Lager.

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Brand News: Heineken, Wendy’s, Sears

on Sun, 07/21/2013 - 14:21

To reinforce the adventurous aspect of Heineken, Wieden + Kennedy offers travelers at a JFK terminal the opportunity to immediately go to an exotic destination – without first learning where they’re going - and some travelers take the dare. Adweek 7/18/13

Wendy’s say’s there’s no hidden or subliminal message in its new logo, despite claims by some that the ruffled collar on Wendy was designed to spell “Mom”.  Business Insider 7/15/13

Bloomberg Businessweek examines the impact of Sears Holdings’ Chairman Eddie Lambert on declining sales and value of Diehard, Craftsmen and Kenmore brands. 7/11/13

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Research News: Frequent Skincare Buyers More Influenced by Internet Ads Than the Average Consumer

on Sun, 07/21/2013 - 14:11

The IAB Summer Skincare Digital Report, based on data from Prosper Insights, says “summer skincare enthusiasts have stronger online, mobile and digital video habits than average consumers.”  7/17/13

Image from Microsoft Office
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Brand News: Nissan, Johnny Cupcakes, AT&T, Leap Wireless, Intel, Samsung, RadioShack

on Sun, 07/14/2013 - 19:41

Nissan is launching its 30-year dormant brand, Datsun, in India, in an attempt to appeal to consumers interested in “low price, fuel efficiency and simple features.” Financial Times 7/14/13

Apparel brand Johnny Cupcakes has eschewed traditional advertising, earning the loyalty of millennials with unique experiences, unexpected perks that elicit the “feeling of Christmas,” and “superior customer service,” says Founder Johnny Earle. Forbes 7/12/13

AT&T to acquire Leap Wireless, which will retain Cricket brand. The Denver Post 7/12/13

Intel has been secretly preparing to launch an over-the-top (OTT) TV service available through a dedicated set-top device which will be called "OnCue. GigaOm 7/12/13 via PC Mag 7/12/13

Samsung is the number one brand in Asia for the second year in a row, out of 1,000 competitors, including Apple. CNBC 7/8/13

Activating it’s new brand messaging “Radioshack: Let’s Play,” RadioShack has introduced a new logo, and a concept store in New York, designed “to attract tech-hungry shoppers who will find a new level of products, service and excitement in a store that makes the buying experience fun.”  Brand New 7/9/13, PRNewswire 7/1/13

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Video: "Just Do It" - the first Nike spot

on Sun, 07/07/2013 - 13:42

AdFreak says no other tagline has "come close to duplicating the cultural impact and mass appeal [of Nike slogan] 'Just do it.'" We agree. Take a look at the spot that launched the enduring tagline by Wieden + Kennedy 25 years ago this month.


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Brand News: Jeep, Amazon, Cadillac, Paula Deen

on Mon, 07/01/2013 - 22:58

Chrysler’s Jeep tops the list of most patriotic brands says a survey of 4,500 consumers conducted by research firm Brand Keys.  Hershey’s and Coca-Cola tie for second place. USAToday 7/1/13

Amazon is the most desirable brand in the US says Clear, part of the M&C Saatchi group. Other top brands include Reese’s, Disney, Chobani and Ben & Jerry’s. To see the full study click here. 7/1/13

GM’s Cadillac is one of top ten luxury car brands among affluent Chinese car owners. Currently, the U.S. is still the brand’s largest market, but the company expects China to move into the number one position by the end of the decade.  Forbes 6/28/13

Despite videotaped apologies and an appearance on the Today show, business partners of Paula Deen continue to cut ties, including The Food Nework; Smithfield Foods; Caesar's restaurants; Walmart; Target; Home Depot, Sears, Walgreens, Kmart and J.C. Penney.

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Brand News: Starwood, Jeep

on Mon, 07/01/2013 - 22:44

Starwood Hotels & Resorts Worldwide Inc. (HOT) opened their eighth Aloft branded hotel in Cancun. Aloft hotels feature 9 ft ceilings, oversized widows, and communal social spaces . 6/14/13

Jeep has launched a 10 episode branded entertainment series, Pretty Savvy, to promote their Jeep Compass to first time female car buyers age 25-34. The series is one of the first produced by AOL’s new production business, Be OnAdweek 6/14/13

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Brand News: Shinola, Target, Coach, Hallmark, Paula Deen

on Sat, 06/08/2013 - 20:51

Shinola (as in “You don’t know sh*t from Shinola”) has been reborn as an upscale brand. In the early 1900’s Shinola was a shoe polish popular during WWI for polishing Army boots. According to,  a disgruntled young Private decided to shine his General's shoes one day with sh*t rather than Shinola polish,  and an enduring colloquialism was born.

These days, the Shinola brand has been reborn as an upscale purveyor of artisanal watches, bicycles, leather and journals, made in Detroit, “Where American is made™”.  You can’t help but root for a brand with a backstory like that. LATimes 6/9/13

Target (TGT) is launching a new organic, natural store brand, “Simply Balanced,” as a premium alternative to national name brands.  USAToday 6/8/13

Coach (COH) has retained an investment banking firm to try to sell its Reed Krakoff brand, which has been losing money according to WSJ. WSJ 6/7/13

Hallmark is launching a line of Duck Dynasty branded greeting cards, gift books, stationery, ornaments and gift wrap just in time for Father’s Day, with more products to come following a Walmart launch in July. 6/6/13

Paula Deen is launching a line of ‘finishing’ butters at Walmart designed to add flavors such as lemon dill and garden herb to dishes at the end of the cooking process. 6/6/13

Cheerios says they “absolutely” will not withdraw an ad from YouTube portraying the brand’s first interracial couple, after numerous commenters used racial slurs to criticize the ad.  Nytimes  5/31/13

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