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Brandeo is an online marketing resource that cuts through the clutter to update you on the need-to-know marketing ideas and insights that help build brands and increase sales.

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"Zagat Survey Aims to Regain Its Online Balance"

November 14, 2010 by anne

Excellent article by The New York Times details the struggle of traditional media brand Zagat Survey to maintain their business model as they integrate new media ideas.  New York Times 11/13/10

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2010 Ranking of Best Global Brands

November 7, 2010 by anne

Coca-Cola is number one, on Interbrand’s ranking of the top 100 brands, followed by IBM and Microsoft. Google is #4, up from #7 last year, and GE rounds out the top five.

Interbrand Best Global Brands Ranking for 2010

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What's the Value of a Brand Name? Pricing Power

November 7, 2010 by anne

According to Aswath Damodaran, professor of finance at New York University’s Stern School of Business, a brand’s value is simply about the extent to which it can sell its goods and services at a premium price.

Damodaran presented on valuating brands at Friday’s L2 Innovation Forum. He noted that many marketers mistakenly attribute product quality, styling, service and reliability to a brand name’s value, when all brand value ultimately comes down to is pricing power. Mashable 11/6/10

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Is Brand Loyalty Hazardous to Consumers?

November 7, 2010 by anne

"A study by the University of Southern California Marshall School of Business says consumers can sometimes forge such a strong emotional bond with a brand, that if forced to buy a competitor's product, they suffer pangs of anxiety and guilt. 

In fact, that bond can make consumers willingly sacrifice time, money, energy and reputation to maintain their attachment to that brand, reports the Journal of Marketing." The Economic Times 11/5/10

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Free 2011 Marketing Budget Template - Download Now

Brandeo offers you a free, easy-to-use Excel marketing budget template to help you plan and track your 2011 marketing expenses.

After you complete your marketing plan, add up projected expenses for each week. (Weeks begin on Mondays.)
Replace the budget categories at the top of the template with categories you specify.
Regularly enter your actual expenses. The budget template will automatically calculate your projected versus actual marketing spending on a weekly, monthly, quarterly and annual basis.
NOTE: Make entries in white cells only; color cells contain formulas.
To Download: Click 'attachment' below.
NEW! 2012 Marketing Budget Template now available for free download.
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Free 2011 Marketing Calendar Template - Download Now

 UPDATE: FREE 2012 Marketing Calendar Template Now Available. Download here

Here’s our popular, free, Brandeo Marketing Calendar Template, updated for 2011.

Created in Excel, our marketing calendar template provides an easy-to-use format for planning and displaying an integrated marketing plan on a weekly, monthly, quarterly and annual basis.

Sample sections for marketing tactics, activities and events, including digital advertising, social media, email, print, TV, radio, sales promos, research, and public relations are included to help spur thinking. Easily replace the sections with your own by typing over or deleting them.
Weeks begin on Mondays. A sample month is included to show you how to fill in the template.

To Download: Click on the attachment below.

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Snapshot of U.S. Television Usage: What We Watch… and How

September 26, 2010 by anne

Nielsen provides a look at what, and how, we watch TV in the U.S.

Nielsen Wire, 9/23/10

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Branding Grows as Online Ad Objective

September 22, 2010 by anne

By 2014 nearly 42 percent of online ad dollars in the U.S. will be spent on branding, compared to just 35.7 percent today.

Adweek 9/22/10

Brand Managers Use Online Video

September 22, 2010 by anne

Most brand managers currently use online video for marketing purposes and will increase their usage in the next 12 months.

Marketing Charts 9/22/10

Retail: Dollar Stores are Big Winners in Sluggish Economy

September 22, 2010 by anne

Dollar stores have shown the biggest gain in shopper visits over the last year out of all the retailers that sell basic consumer goods.

NYTimes.com 9/21/10

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