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According to a study by Read It Later, an application that allows consumers to mark content to catch up when and where they want to, people use browsing and bookmarking to time-shift content consumption to later in the day. The behavior is particularly dramatic among iPad users. NYTimes.com 1/12/11
Holiday Shopping By Mobile
Thirty three percent of users visiting online retailers over the holiday period also accessed e-commerce sites through mobile devices, versus 24% in 2009 says a ForeSee Results survey. Eleven percent of shoppers reported made a purchase from their phones this holiday season, compared with two percent in 2009. Clickz.com 1/10/11
According to The Nielsen Company, the popularity of the Android OS among those who purchased a smartphone in the last six months (40%) makes it the leading OS among recent acquirers, but when it comes to overall consumer market share, Android OS (25.8%) is still behind Apple iOS (28.6%). RIM Backberry share (26.1%) is within the margin of error of both Apple iOS and Android. Nielsenwire 1/3/11
Starbucks (SBUX) has pulled the plug on Seattle’s 15th Ave Coffee & Tea, an independent-café-like concept store to provide a “real-time, real-world exploratory environment” for their designers. The company still operates another “indie-model” testing lab, Roy Street Coffee. Investorplace.com 1/11/11
General Motors (GM) Chevrolet division has introduced a new subcompact brand, Sonic, emphasizing that the Sonic will be built in America, and provides 138 hp, 40 mpg on the highway. Buick has introduced Verano, the smallest car in its lineup in about 20 years. AutoNews.com 1/11/11
Groupon, the site that sells daily coupons for local businesses, has raised $950 million from investors, the largest amount raised by a start-up. The investment follows Google’s $6 billion bid for Groupon, which fell apart last month. HuffingtonPost 1/10/11
McDonald’s new Fruit & Maple Oatmeal must contain 100% maple sweetener in the maple product to use maple in the name, says the Vermont Agency of Agriculture. According to the VAA “there is no actual maple in the McDonald’s product being advertised.” Slashfood 1/10/11
Crumbs Bakery, the largest chain of cupcake bakeries, is going public in a reverse merger worth $66 million. The deal is expected to close next month. Business Insider, 1/10/11
Arm & Hammer, maker of kitty litter product "Super Scoop" is asking a Federal Court to stop Clorox, maker of “Fresh Step” from asserting in a commercial that cats prefer Fresh Step. The suit argues that "It is not possible scientifically to determine whether cats view one substance to be more or less malodorous than another substance." NYDaily 1/5/11
Car manufacturer BMW set up a giant studio flash unit behind the screen of a German movie theater. In front of the flash unit was a card with the letters “BMW cut into it.
During the BMW ad, the flash fired and the ad tells viewers to close their eyes---and they see the letters temporarily projected onto the back of their eyelids.
It's a result of a phenomenon called 'afterimage.' The video below explains the whole thing. Wired 12/14/10
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Anheuser-Busch, the makers of Budweiser says the MLB is demanding higher fees for a multi-year extension of its exclusive sponsorship but the MLB disagrees. Anheuser-Busch has asked a federal judge to make the April agreement binding and to block the MLB from negotiating with any other brewer.NESN.com 11/12/10
J.C. Penney Co. earnings rose 63% in its fiscal third quarter as the department store chain due to strong reception to new exclusive brands such as Liz Claiborne and MNG by Mango. Los Angeles Times 11/12/10
Wendy Thomas, the Wendy’s brand namesake and daughter of founder Dave Thomas is being featured in a promotion for a test cheeseburger called Dave's Hot 'N Juicy Cheeseburger, named after Mr. Thomas. Advertising Age 11/12/10
As part of a comeback, Crocs is rolling out higher-priced shoes that include flip-flops and high heels. To emphasize the comfort of its brand, its traditional clog is an advertising character that gives foot massages. Forbes 11/11/10
Its new styles are what the company wants to emphasize as it navigates a turnaround. The company just reported solid third quarter revenue that was up 30% from the year-ago period to $216 million with strong gains across multiple retail channels. This year, in fact, may be its first profitable one since 2007McKee Foods’ Little Debbie brand has launched an eight month 20-city tour by Airstream to increase sales and also double the ranks of Facebook followers to more than one million. New York Times 11/10/10
Mr. Goodwrench, the mechanic who served as the symbol of GM's dealer service brand for 37 years will be dropped Feb. 1, replaced by "certified service" brands for each of GM's remaining four remaining nameplates that will link buying a car with service. Associated Press 11/9/10
Amazon has beat out Walmart to acquire Quidsi Inc., the parent company of Diapers.com for $540 million. Bloomberg.com 11/7/10
Bolstered by the success of the 2010 Winter Olympic Games, Canada has been named by FutureBrand as the most respected country brand in the world. VancouverSun.com 11/6/10
Named by Forbes magazine as the fastest growing company in web history, Groupon leverages consumers' penchant for online bargain hunting with the power of social networking to build a business with skyrocketing sales. Knowledge@Wharton 11/10/10
