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Brand Research: Big Data, Millennial Shopping Habits

on Sun, 09/08/2013 - 12:51

Companies are spending more on ‘big data,’ but as data grows, companies are actually using a smaller percentage of it. The CMO Survey.org 9/4/13

Millennials are optimistic about their financial situation, but less likely to buy on credit. Adweek 9/3/13

The majority of Millennial retail spending, 81%, occurs in brick-and-mortar stores. Marketing Charts 9/3/13

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Brands & Social Media: Disgruntled Customer Pays to Tweet Complaints

on Sun, 09/08/2013 - 12:48

Does a British Airways disgruntled passenger’s promoted tweets signal a trend in airing consumer grievances? AdvertisingAge 9/3/13

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Brand Trends: Too Much Email, Automotive Trends

on Sun, 09/08/2013 - 12:46

The average email subscriber gets 416 commercial messages per month, and the number is growing. Marketing Charts 9/6/13

Report outlines key challenges to the global automotive industry by 2020, including heightened regulatory pressures, diverging markets, digital demands, and a shifting industry landscape. McKinsey 9/13 via Fast Company 9/5/13

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Video: HDTV Technology So Real You’ll Think It’s a Terrorist Attack

on Sun, 09/08/2013 - 09:42

‘Prankvertising’ spot shows job applicants reacting to a missile attack they think is real. Adweek 9/5/13

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Controversial Campaign: Promoting Violence Against Women or Clever Marketing?

on Sun, 09/08/2013 - 09:20

Callers to 911 in Waco, Texas reported a bound woman in the back of a pick-up truck – but it was a 3D tailgate decal promoting a sign company.  KWTX 9/5/13  Image: KWTX

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Video: See Surprising Twist to Guinness Wheelchair Basketball Spot

on Sat, 09/07/2013 - 22:57

Fantastic spot for Guiness with a heartwarming twist. Huffington Post 9/6/13

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Brand News: Dunkin’ Donuts, Ford, Heineken, Hello Kitty, McDonald’s, Nissan, Target, Twitter

on Sun, 09/01/2013 - 09:22

Target (TGT) is readying the launch of Target Ticket, an online service competing with Netflix and iTunes, that provides instant access to 15,000 titles, new releases, classic movies and next day TV, and enables playback on smartphones, tablets, TV’s, Blu-ray players and game consoles.  Techcrunch 8/30/13

Dunkin’ Donuts (DNKN) has apologized for an ad run by a Thai franchisee showing a woman in blackface, holding a chocolate donut, promoted as its new “Charcoal Donut” NBC News 8/30/13

The family of a woman killed in a car accident involving a Domino’s Pizza (DPZ) delivery driver has been awarded $32 million. The ruling held Dominos partially responsible for not enforcing its vehicle inspection policy with franchisees, and fostering unsafe driving by offering incentives for fast delivery.  The Consumerist 8/30/13

Heineken is changing the flavor profile of Heineken Premium Light in an attempt to increase sales.  Consumer Nation 8/29/13

Workers from McDonald's (MCD), Burger King (BKW), Wendy's (WEN) and Yum Brands (YUM) walked off the job in a one day protest demanding a $15 minimum wage and the ability to form unions without retaliation.  CNNMoney 8/29/13

“Twitter has acquired Trendrr, a company that tracks social media engagement around TV content…”  Techcrunch, 8/28/13

Ford (F) is offering purchasers of the 2014 Ford Fiesta the opportunity to purchase exterior vinyl graphics that look like bacon strips, to celebrate International Bacon  Day on August 31stFord Motor Company 8/28/13. Image: Ford Motor Company

Taiwanese airline EVA Air is expanding routes of its Hello Kitty themed planes to Los AngelesCNN 8/28/13

McDonald’s (MCD) is leveraging their official partnership of the National Football League to market Mighty Wings, a new bone-in product, available through November.  AdvertisingAge 8/28/13

Nissan plans to offer a self-driving car in 2020, allowing drivers to be more productive, and giving the elderly and disabled more freedom and mobility.  Business Insider 8/27/13

 

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Brand Research: Consumers more likely to shop via mobile, 70% of Americans have high-speed Internet, Boomers most likely to buy cars

on Sun, 09/01/2013 - 09:11

“Smartphone and tablet users are more likely to visit a retail website or app than desktop computer users, and more than a third of visits to the top 50 e-commerce sites come exclusively from mobile devices, according to a new study from analytics firm comScore.” AdvertisingAge 8/27/13

70% of Americans have high-speed internet, with broadband adoption highest among college graduates, adults under age 50, adults with household income of at least $50,000, whites, and adults living in urban or suburban areas.Pew Internet 8/26/13

Baby Boomers, adults 55-64 years old, are most likely to buy a new car, replacing 35- to 44-year-olds, those most likely to buy four years ago.Bloomberg Businessweek 8/29/13

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Brand Strategy: Use of 3D printing in marketing

on Sun, 09/01/2013 - 09:10

Brand marketers are “incorporating 3D printing into their branding efforts in various ways, some fun and gimmicky and some quite useful.” AdvertisingAge 8/29/13

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Video: Mercedes C Class Runs Over Young Adolf Hitler in Unauthorized Ad

on Sat, 08/31/2013 - 12:40

In this spot, developed by film students, and unauthorized by Mercedes Benz, a Mercedes C Class demonstrates technology that detects dangers before they arise by braking for two young girls playing in the street, then running over a young kite-flying Adolf Hitler. Business Insider 8/27/13

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