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Slide Gets Slapped: It’s Not Nice To Fool Internet Users

Mon, 04/07/2008 - 01:00 — anne

In the 70’s there was a great commercial featuring a sweet-tempered Mother Nature who becomes enraged when she discovers that what she thinks is butter is actually Chiffon margarine. If you’re old enough you might remember the tagline: “It’s not nice to fool Mother Nature.” (Watch the video of the spot in our left sidebar.)

It’s the same thing on the Internet. People don’t like it when companies pose as customers and write glowing reviews of their own products on blogs and review boards. But despite witnessing imposters getting called out time after time, some companies still think they can get away with it.

The latest company to get slapped down is Slide, a company that makes widgets to help people express themselves, says Techcrunch. Apparently company employees wrote a slew of fake reviews on the company’s own reviews board.

Presumably Slide never heard of Wal-Mart or any number of other brands that posted fake posts or comments and then spent lots of time and money trying to repair the damage to their brands.

Are you tempted to lob some false comments on a blog or forum to get some good buzz for your brand?  Just don’t do it---chances are you’ll get caught. And since actions speak louder than words, people will judge your brand by your company’s bad behavior.

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