There’s lots of talk about authentic brands but a lot of it is just, well, talk. For a look at a truly authentic brand, take a look at this video about Firehouse Subs, founded by two brothers who like to cook who are also former firemen. Part of the company’s profits are spent donating lifesaving equipment to fire departments all over the country.  There’s a Firehouse Subs near me that I’ve never visited---you can bet the next time I pass by I’ll stop in.

Google has officially launched Ad Sense for video. Ads come in video and text formats according to Techcrunch, and both appear as banners along the bottom of the video. Video watchers click on the “InVideo” ad to watch the video, or go to the advertiser’s website when they click on a text ad. InVideo ads are charged on a CPM (per-impression) basis, while the text ads are charged on a CPC (per click) basis. Will this mean the end of preroll advertising Techcrunch wonders? We can only hope.

Have a great weekend.