4 P's | brandeo

4 P's

The 4-P's---Product, Price, Place and Promotion---are the basic components of a marketing mix. Sample tactics for each category are as follows:*

Product	Price	Promotion	Place
Product Variety	List Price	Sales Promotion	Channels
Quality	Discounts	Advertising	Coverage
Design	Allowances	Sales Force	Assortments
Features	Payment Period	Public Relations	Locations
Brand Name	Credit Terms	Direct Marketing	Inventory
Packaging			Transport
Sizes
Services
Warranties
Returns

*Kotler, Philip, Marketing Management, 11th Edition, Prentice Hall, New Jersey, 2003 p.16.

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