Brand News – Kohl’s, MillerCoors, Anheuser-Busch, Sears, Discovery Channel, Red Lobster, Virgin Atlantic, British Airways

November 10, 2008 by anne

Kohl’s (KSS) has launched an “aggressive, well-funded holiday marketing program” focused on value messaging, hoping that their proprietary brands and low price strategy will build customer loyalty.

‘Bottom-shelf’ beer brands, such as MillerCoor’s  High Life and Keystone Light, as well as Anheuser-Busch (BUD) Busch and Natural Light, have seen recent sales increases says Adage, as cash-strapped consumers trade down from “more expensive, higher-margin” beers.

A BrandIndex consumer survey ranks  Sears (SHLD) Craftsman, as well as the Discovery and History Channels as brands highest in providing good value for what they pay;MTV, Hummer and Red Bull ranked among the lowest.

Virgin Atlantic fired thirteen flight attendants/cabin crew who used Facebook to air complaints about passengers, mechanical issues with the fleet’s jet engines, and cockroaches onboard planes. British Airways was less than pleased when employees were discovered posting about “smelly travelers”, Americans with “stupid accents” and customers who hold their boarding cards in their mouths before giving them to the attendant.

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