Here’s a nifty free resource you’ll want to bookmark: The 2008 Newspaper Audience Ratings Report, published by media stalwart Scarborough Research.
The report provides information on newspaper print, website and integrated (print and website) audience ratings for 161 papers in 81 markets.
The report is organized by DMA. Newspapers whose websites have at least 1% penetration in their market, as well as a Sunday print edition, are included in the report.
You can access the report here or by visiting Scarborough.com.
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The report provides
The report provides information on newspaper print, this feature is great!