Brandeo is an online marketing resource that cuts through the clutter to update you on the need-to-know marketing ideas and insights that help build brands and increase sales.
Here’s a nifty free resource you’ll want to bookmark: The 2008 Newspaper Audience Ratings Report, published by media stalwart Scarborough Research.
The report provides information on newspaper print, website and integrated (print and website) audience ratings for 161 papers in 81 markets.
The report is organized by DMA. Newspapers whose websites have at least 1% penetration in their market, as well as a Sunday print edition, are included in the report.
You can access the report here or by visiting Scarborough.com.