Trends: Travel Sites Share of Online Bookings Slips & 250+ Channels---But Is Anybody Watching?

During 2007, the average U.S. home regularly
watched just 16 channels per week despite an average of 186 channels they received via cable or satellite. I wonder how long consumers will continue to pay for channels they don't watch?

In terms of programming, variety shows were the most popular, followed by situation comedies and a “catch-all category” that includes “reality shows sports, animation and quiz shows…”
Source: MediaWeek

Travel, hotel and other ‘supplier’ websites are increasing their share of hotel bookings by 3% at the expense of online travel agencies such as Expedia and Orbitz. A recent comScore study found that consumers are not only booking on hotel sites, but are increasingly choosing economy over premium brands. As a result, marketers are opting to spend more advertising $ on economy brands and fewer on premium brands.
Source:
ComScore

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