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Home » advertising formats

Online: Two Online Ad Sizes Garner 84% Share Of All Online Impressions

June 9, 2008 by anne

The leaderboard, that ubiquitous 728 x 90 banner, is, well, the leader in online ad sizes, garnering 61.2% of all impressions. In distant second place is the medium rectangle, garnering 23.1% of all impressions. Source: Center for Media Research

Top Ad Sizes
 
 Dimensions
 Impressions (000)
 Share of all Impressions
Leaderboard
(728x90)
 129,289
 61.2%
Medium Rectangle
(300x250)
 48,757
 23.1%
Non-Standard Dimension
  
 22,118
 10.5%
Vertical Banner
  (120x240)
 7,265
 3.4%
Rectangle
(180x150)
 1,859
 0.9%
Wide Skyscraper
(160x600)
 830
 0.4%
Square Button
(125x125)
 598
 0.3%
Button #1
(120x90)
 218
 0.1%
Skyscraper
 (120x600)
 120
 0.1%
Large Rectangle
  (336x280)
 107
 0.1%
Full Banner
(468x60)
 90
 0.0%
Half Banner
(234x60)
 80
 0.0%
Button #2
  (120x60)
 47
 0.0%
Micro Bar
  (88x31)
 17
 0.0%
Total
  
 211,395
 100.0%
Sources: Nielsen Online, AdRelevance, May 2008

Center for Media Research

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