United Airlines has grounded “Ted” their low fare “airline-within-an-airline” brand extension that was positioned to take on low fare competitors such as Southwest, JetBlue, Frontier, AirTran and others. Sign of the tough economy or poor positioning? Probably both.

Even without a tough economy and rising gas prices, it always seemed like a long shot that an established full service carrier could move nimbly and cheaply enough to compete successfully against discount carrier upstarts. Source: BrandWeek

For many foreign companies, building a strong presence in the U.S., the largest and most demanding market in the world, brings instant credibility.

Four years later ING has become the "third-largest holder of consumer CD investments in the U.S. Click the source link to read further about the strategies that led to ING's success, as well as those employed by IKEA, Royal Bank of Scotland and Dyson.  Source: Harvard Working Knowledge