Marketing Channel

Marketing channels are the means by which a company displays, sells and delivers/services its products and services. There are three types of marketing channels: communication, distribution and service. 

Marketing channels take time to select, build, integrate and manage, and are critical determinants of a company’s success. For example, the selection of distribution channels, such as a discount retailer versus a pricey boutique, impacts brand positioning and pricing, and potentially also affects the selection of communication and service channels. 

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