Interactive Advertising Bureau, IAB

The Interactive Advertising Bureau represents "over 300 interactive companies that engage in and support the sale of interactive advertising."

"On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising."

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