HUT (Households Using Television)

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Acronym for "Households Using Television." This is a Nielsen Media Research term used to define the number of television homes using one or more sets during the average minute of a 15 minute time period or during the average minute of a specific program.

A U.S. HUT refers to homes using television during a specified time period.

How to Calculate HUT:
Nielsen's formula for calculating HUT% is the number of households with TV sets in use divided by the total household estimate.