Skip to content

Welcome!

Brandeo is an online marketing resource that cuts through the clutter to update you on the need-to-know marketing ideas and insights that help build brands and increase sales.

Sign up for free Brandeo Newsletter

Get Email, Twitter or IM Updates
See sample newsletter

 

Home » resources » brandeopedia - your virtual marketing encylopedia » marketing

Horizontal Integration

Horizontal integration describes companies who may have separate divisions or companies participating at the same phase in a value chain. For example, a company who has two subsidiaries, both of whom manufacture fabric could be said to be horizontally integrated.

No votes yet
Permalink
AdaptiveThemes