Fringe Time

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"The evening television hours that precede and follow prime time, usually 4 p.m. to 7:30 p.m. (early fringe) and 11 p.m. to 1 a.m. (late fringe), all Eastern Standard Time. The prime access time 7:30 p.m. to 8:00 p.m. may be included."

Source: Nielsen Media Research